An Analysis of the Merchandising Activities of Unimas Sportswear Limited

Abstract

The merchandising department is an important part of the export oriented business. It increases the opportunity development in garments sector. On the other hand it helps the unemployed people as well as the government to removed unemployment problem and also plays an important role in the economic development of the country. Unimas Sportswear Limited has large number of employees but the productivity is getting slow day by day. So it is a matter of concern that why this huge industry is doing less profit. In the whole procedure of exporting garments to retailer of abroad and communicate with them, merchandisers have a great influence and responsibilities. When the order is taken from the buyer the duty comes to the floor merchandisers and before going to the production they do almost everything to make the business smooth. The work starts with the order receiving and making business relationship. Then the sample making, Planning, booking of every single material for samples and getting approval are all the key responsibilities of merchandisers. In case of production, sample goes in bulk so, the responsibilities become huge and it’s come to the relation with operation