Export performance analysis” (A study on Skylark Knit Composite Ltd.)

Abstract

Readymade Garments Industry is the important foreign currency earning divisions of Bangladesh. Now Bangladesh financial division is very much dependent upon this division. The annual export income of garments sector is driven from two sources one is woven garments and others is knits wear. Readymade garments are a 100% export concerned with garments. Readymade garments exports various garments product in foreign market. The company makes shirts, ladies dress, shorts, and others for Mexico, France, Australia and others countries. They use high quality machineries to produce a quality garments product. They also rise new technologies to increase their production line. They have a mission and the vision is profit maximization. The selling philosophy of readymade garments is to keep good relation with their buyers. The garments Industry maintains a good relationship with every buyer. They always try to satisfy their buyers. In this perspective the merchandiser always tries to do their merchandising activities in due time. The merchandiser of this company is not very much trained person. For this purpose, the company face problem. So, here readymade garments can employee high skilled people with giving high salary. The readymade garments should improve their product value, packing system, internal environment, and other marketing activities to satisfy their foreign buyers. This report is prepared on “Merchandising activities and buyer satisfaction of readymade garments. The OCP report helps the reader to know about the merchandising activities, practiced in readymade garments and the buyer satisfaction level towards the merchandiser.