An Evaluation of the Customers' Satisfaction with Fanfare Bangladesh- (Fmart) Ltd

Abstract

Fanfare is a social commerce platform that specializes in engaging the corporate fan community. The app brings companies closer to their fans and consumers. The generated videos can be converted into an instant point of sale. Fanfare is the only social commerce platform that allows brands to convert real user-generated videos into shoppable videos. Involved directly with the fan base, Attract more traffic to existing eCommerce channels Affordable content marketing sales drive digital marketing strategy. Fanfare brings together users/content creators, brands, and consumers on a single video- shopping platform, the Fanfare app. This is the only app in the world where brands can directly curate and convert user-generated content (UGC) into point-of-sale videos. A brand can add products for sale and link the video to their e-store or favorite e- commerce site. By clicking on these usergenerated shippable videos, consumers can shop online across multiple eCommerce marketplaces, without leaving the app. Content creators are rewarded fairly and systematically. The app also uses data analytics to provide brands with insights into consumer preferences allowing them to stay connected. Recently, the e-commerce business is booming in Bangladesh. With better access, inclusion, and a constantly growing web population, the prospect for ecommerce has been growing splendidly over the past couple of years. In Bangladesh, small, medium and large enterprises have adopted e-business platforms. Like others, Fanfare also launches its Fmart e-business platform to sell all products through the online medium. Fmart is an ultimate shopping destination where shoppers get the widest selection of groceries, fashion, home appliances, appliances, gadgets, such as laptops, air conditioning, TVs, mobile devices, fans, clothes and have them delivered directly to you. It offers free returns and various payment methods including Cash on Delivery, online payments, swipe to delivery with affordable prices and quality products.