Exploring different aspects of public relations at Backpage PR

Abstract

Public relations (PR) is the activity of controlling and distributing information from an organization or an individual to the public in an effort to influence how they are seen by the general public. A public relations agency can handle situations that involve assessing the public's point of view and determining if an organization or an individual’s policies and procedures are in the general public's best interests. The main target of a public relations agency is to construct plans and carry out programs that demand actions to win the acceptance and comprehension of the general population. A public relations agency works for national and international organizations and companies that want to create connections with their target market which are mainly the general people. Also, sometimes when foreign companies start to work in a country like Bangladesh, a public relations agency work for them to create their establishment and credibility among the local target audience. In this paper, I will present a theoretical approach, several aspects of public relations agencies, and the learning experiences I had throughout my three months internship program.