Factors Shaping the Customer’s Choice of Brands in Mobile  Telecommunication Sector in Bangladesh: An Insight Into                Aktel GSM Bangladesh Ltd.

dc.contributor.author	Rahman, Masud Ibn
dc.contributor.author	Tareq, A. S. M.
dc.date.accessioned	2012-11-12T07:32:02Z
dc.date.accessioned	2019-05-27T07:18:29Z
dc.date.available	2012-11-12T07:32:02Z
dc.date.available	2019-05-27T07:18:29Z
dc.date.issued	2008-12-01
dc.description.abstract	This paper investigates the crucial factors that are responsible in determining the customer’s choice in the growing competitive telecommunication sector in Bangladesh through some statistical analysis. By investigating the service of one of the fast growing mobile companies, it addresses the preference of the customers as well as the limitation of the service providers. Statistical significant association was tested by tools like chi-Square test, correlation analysis, and descriptive analysis etc. to investigate the relationship of the considered variables. The perception of mobile users has been analyzed to see the status, problems and prospects of mobile service providers with Aktel GSM Bangladesh as a case.
dc.identifier.other	http://dspace.daffodilvarsity.edu.bd:8080/handle/20.500.11948/662
dc.identifier.uri	http://hdl.handle.net/20.500.11948/662
dc.language.iso	en
dc.publisher	Daffodil International University
dc.source	DIU Institutional Repository
dc.title	Factors Shaping the Customer’s Choice of Brands in Mobile Telecommunication Sector in Bangladesh: An Insight Into Aktel GSM Bangladesh Ltd.
dc.type	Article

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