Analysis of general banking system of Eastern Bank PLC

Abstract

This is an internship report based on my work at Eastern Bank PLC, a well-known firm where I have been working since 2021. This report is required for my MBA program at BRAC University. This report examines Eastern Bank PLC's Retail and SME Banking services in detail. The report goes into detail on the bank's strategies, operational processes, client involvement, and overall performance. This report is divided into chapters that include various analyses, product, and service relevance, and generally show an in-depth examination. The overview of internships section introduces the concept, structure, and approach of the internship report. This section provides a high-level overview of the report's scope, limitations, and purpose. In the organizational part, I show a detailed review of the company processes and provide an overview of Eastern Bank PLC. This chapter goes into detail regarding the organization's structure, mission vision, and retail and SME banking products. I've been working here for 1.8 months and have encountered several troubles with Eastern Bank PLC's retail and SME banking. So, this project section reveals some of the obstacles in carrying out retail and SME banking activities. It investigates the bank's retail finance strategy, evaluating its offerings, risk management processes, and client satisfaction. Furthermore, this study evaluates the bank's SME banking initiatives, such as product portfolio, promotion, and impact on small and medium-sized businesses. The report provides significant insights into EBL's successes and areas for possible improvement within its Retail and SME Banking divisions by assessing these elements. In the recommendation and conclusion sections, I trying to demonstrate some of the proposals regarding limitations in retail and SME banking. Finally, I provided my report's conclusion and references.