Merchandising Activities of Monika Apparels LTD.

Abstract

The following internship report is a requirement requirement for completion of my MBA program. Classroom knowledge alone cannot give the real concept of the business situation, it is a great opportunity for me to gather such wonderful knowledge from my internship program about the current business situation and cultures. This report is prepared as an pre requisition of my MBA program and the topic of my internship report was “Merchandising Activities of “Monika Apparels LTD”. The study is about an Apparel and Fashions Company. The main purpose of the report was to identify the merchandising activities of the garment company I was at. Monika Apparels LTD. is one of the leading German company in Savar. This is it widely spread Factory with all the facilities, here is the production process a run from developing different samples to finish goods for export. In this era of RMG revolution in Bangladesh Monika is playing a major role in the development of the RMG Sector. The annual income of these garments company is divided into two sources, one is woven garments and another is knit garments. The ready-made garments is hundred percent export oriented with various garments products are sent to foreign countries. The company makes shirts, pants, shorts, trousers and others for UK, USA and European countries. They also included new mechanical equipment to increase their production capacity. Their mission vision is to maximise profit. They maintain good relationship with their suppliers and buyers. Hard-working and committed workforce are working hard to maintain their strategy. They have efficient merchandising team who are skilled enough to do their job effectively. This report is prepared on “Merchandising Activities of Monika Apparels LTD.” where my concentration was on buyer satisfaction and quality of the product.