Internship Report on Analysis of Marketing Strategies of Creative Soft Technology.

Abstract

This report comprehensively analyzes the Marketing Strategies practiced during my internship at Creative Soft Technology. For ease of analysis, the report covers seven well divided and explained phases. The first phase is an insight into CST, including mission, vision, goals, and more. From there, the report moves to the kind of internship experience and a more detailed explanation covering the internship responsibilities and work performance. The third phase, which is an overview of the project, comprises the project description, methodology, data collection, research methods, sample design, and limitations. Next is the fourth phase, where the marketing approach and activity process of CST is discussed extensively. Thereafter, the fifth phase comprises the analysis of CST’s marketing strategies. The sixth phase is an overview of the questionnaire survey and relevant findings related to the analysis. Finally, the last phase of the report comprises the recommendation, conclusion, and reference, with additional attached appendices as part of the document concluding this report.