Manipulation in Private University Admission Advertisements: A Critical Perspective

Abstract

The openbill of private universities did meet a long felt need of the country (Islam, 8 April, 2008: 3). In Bangladesh, private universities playa vital role in the growth of education along with public universities (see Islam, Jahangir, Kamol). However, the academic standards of majority of the private universities fall far short of the expected level (ibid). This study mainly looked at the manipulative aspects of university admission ads and it also investigated the power of ad and its impact on the common people. The datawas collected in two steps; firstly, the data was collected from the national daily newspaper- Prothom Alo and The Daily Star. Secondly, data has collected by distributing open and closed ended questionnaire to 100 students from 10 private universities.