The Strategic Performance of Bangladeshi Private Commercial Banks on Post Implementation Relationship Marketing

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dc.contributor.authorMalarvizhi, Chinnasamy Agamudai
dc.contributor.authorNahar, Rezbin
dc.contributor.authorManzoor, Shamima Raihan
dc.date.accessioned2025-05-19T11:41:34Z
dc.date.available2025-05-19T11:41:34Z
dc.date.issued2018-02-12
dc.description.abstractThis conceptual paper explores the critical success factors of post-implementation relationship marketing (RM) for private banks in Bangladesh and examines RM's impact on the sustainability of these banks. It discusses the importance of monitoring post-implementation outcomes to assess the effectiveness of RM tools. The study presents the intended methodology and concludes with recommendations and suggestions for future research.
dc.identifier.otherhttp://dspace.aiub.edu:8080/xmlui/handle/123456789/2730
dc.identifier.urihttp://dspace.aiub.edu:8080/jspui/handle/123456789/2730
dc.publisherScientific Publishing Institute
dc.sourceAIUB Institutional Repository
dc.subjectRelationship marketing
dc.subjectPrivate commercial banks
dc.subjectBanks in Bangladesh
dc.subjectPost implementation success
dc.subjectStrategic performance
dc.titleThe Strategic Performance of Bangladeshi Private Commercial Banks on Post Implementation Relationship Marketing
dc.typeArticle

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