An Evaluation of the Credit Products Marketing in Bangladesh

Abstract

The bank has been converted to a public Limited Company with 100% ownership of the government and started functioning as Sonali Bank Limited from November 15, 2007 taking over all assets, liabilities and business of Sonali Bank Limited. After corporatization, the management of the bank has been given required autonomy to make the bank competitive & to run its business effectively. This report is prepared as requirement of MBA program. This report focus three months working experiences in Ramna Corporate Branch, Sonali Bank Limited. This report will give a clear idea about Credit Product Marketing System of Sonali Bank Limited. The main object of this report to know about the marketing policies Bank Limited. This Bank tries to provide higher quality services which leads to higher customer satisfaction. The information of the report has collected from secondary sources like books, published reports and website of the Sonali Bank Limited. It include source of existing/published data, such as: Operational manual, official website, banking journals. Research papers and account statement. From data analysis, I found that customer have chosen Sonali Bank Limited for its goodwill and security, effective loan & advance system as will. Its most satisfied service is providing credits to the customers. Sonali Bank Limited should give more effort to make well establish market in the context of Bangladesh. Sonali Bank Limited should be more flexible to disburse loan & advance. The bank should be increased cash counter. Sonali Bank Limited provide loan in different sector. The Sonali Bank Limited is offering different loan and advances products to the client for financing diverse purposes that fulfill the requirements of the Bank and have good return on the investment as well satisfy clients.