An Analysis of the Marketing Activities of New Hope Feed Bangladesh Limited

Abstract

This report is based on “An Analysis of Marketing Activities of New Hope Feed Mill Bangladesh Ltd”. Which provides information about the company’s policies and execution of policies. The objectives of this report are referred to identify the market strategy, depict the product mix, explain the pricing strategy, explain the distribution channel, identify the problems for marketing activities and to find the better solution for the problems. In analyzing part, the study discusses marketing Activities like Marketing Strategy, STP analysis, product Strategy of New Hope Feed Mill Bangladesh Limited. Marketing strategies illuminate marketing plans, which are records that decide the sort and timing of marketing activities. Always attempt to give their clients the best quality items. Because NHFMBL keeps believing in quality. This is their first priority. NHFMBL always keeps the relationship with their customer good. They believe a relationship with the customer is the key to success in business, always enhance marketing department people by giving reward so that they work hard and be able to bring success. NHFMBL items are sold in different bundling and sizes. For instance, its center item Feed is sold in Broiler, Layer, Nursery, Sonali, Pangash and Cattle feed in their objective markets. By charging a higher price for the same quality feed, overall company sales have dropped. Sometimes, local dealers face a shortage that is badly needed to meet food competition for poultry. Advertising activities are carefully managed by companies that are not rich enough to increase the rich branding of clients.So, it should be reduced to a reasonable pricing level. There should be sufficient supply of product in the market. So, advertising activities must be conducted by a company randomly.