Analysis of Marketing Strategy Of Agro Organica Pvt. Ltd

Abstract

Agro Organica is a Bangladesh based premier food processor and marketer step up in 2011 striving to bring flavorsome food products to market, helping people to eat better & healthier. Best quality and hygiene with these unique selling propositions Agro Organica initiated diversified product line including best quality rice, pulse, spices and dry fish products. Their packaging has been designed to dazzle on retail shelves and match the quality of their products. Henceforth customers get the delicious taste and exotic flavor of our products, their heartfelt gratification would make them love their brands. This report has been categorized into several chapters. In the first chapter it has been provided the origin of the study, objectives, scope, methodology and the limitation of the study. In the second chapter it has been described about the overview of Agro Organica Ltd., its brands, products, team, objectives, mission, vision and CSR activities of the organization. In the third chapter, a detailed analysis on the marketing strategy of Agro Organica Pvt. Ltd. has been analyzed including marketing mix, SWOT analysis, various models, target marketing process, building strong brand, promotion building strategy, distribution strategy, dissatisfaction responses. In the fourth chapter, the findings from the analysis of the report regard the problems in the marketing strategy of Agro Organica Ltd. have been highlighted along with a number of recommendations. Finally the report has been concluded incorporating proper justification and opinions based on the analysis.