An Analysis of the Marketing Activities of National Credit and Commerce (NCC) Bank Limited

Abstract

The internship is aimed at the difference between academic knowledge and the practical to a certain extent as partial fulfillment of a Master of Business Administration (MBA) program. It is really wonderful opportunity to have experience in real life when going through the theoretical learning process. With my experience, the report is prepared to function in the NCC Bank Ltd three month internship program. Bangladesh's banking system has undergone three stages of development: nationalization, privatization and, finally, financial sector reform. In 1985, NCC Bank Limited began its career as a private commercial bank. The banking industry plays a vital role in Bangladesh's economic growth as well as its economic development. One of the new banks in Bangladesh is NCC Bank. NCC Bank has become a powerhouse in the banking sector day in and day out. The research was carried out based on primary and secondary knowledge. Both tables and graphs were provided to evaluate the data and illustrate the bank's results. This report is focused on figuring out how to please the customer and how NCC Bank performs financially. My overall report aim is to classify NCC Bank's overall marketing activities. In the last part of report, I give some recommendations, which I hope that will be helpful for a ban to recover all the weaknesses.