A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective

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dc.contributor.authorIslam, Md. Tamzidul
dc.date.accessioned2016-08-29T05:50:17Z
dc.date.available2016-08-29T05:50:17Z
dc.date.issued2013-09
dc.descriptionThis article was published in the International Journals of Marketing and Technology (IJMT) [© 2013 International Journal of Marketing and Technology] and the definite version is available at : http://www.ijmra.us/project%20doc/IJMT_SEPTEMBER2013/IJMRA-3810.pdf The article website is at: http://www.ijmra.us/2013ijmt_september.php
dc.description.abstractThe aim of the research is to identify and compare the level of customer perception towards Diet Coke and Pepsi, the influence of the mother brand on these product purchase decision and other factors that contribute to the positive and negative perception among the consumer.
dc.identifier.citationIslam, M. T. (2013). A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective. International Journals of Marketing and Technology (IJMT), 3(9), 128–142. Retrieved from http://www.ijmra.us/project%20doc/IJMT_SEPTEMBER2013/IJMRA-3810.pdf
dc.identifier.otherhttps://dspace.bracu.ac.bd/server/api/core/items/a4f2e8b9-4f06-4ad4-8166-584d6505db37
dc.identifier.urihttp://hdl.handle.net/10361/6232
dc.language.isoen
dc.publisher© 2013 International Journals of Marketing and Technology (IJMT)
dc.sourceBRAC University Institutional Repository
dc.subjectMarketing
dc.titleA comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective
dc.typeArticle

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