Prediction of Bangladeshi Consumer's Online Purchasing Intentions During Pandemic and Post Pandemic Using Machine Learning Algorithms

Abstract

Corona virus has a great influence on global marketing along with customer behavior and attitudes. Besides this the corona virus has a major impact on the lifestyle, buying stuff, and patterns of consumption of Bangladeshi customers. Because people are so busy these days, online purchasing is essential in the twenty-first century. In this situation, online purchasing is the most suitable option for people. This paper relies on predicting online shopping intentions of consumers during and after the pandemic. In this case 1000 Bangladeshi people were surveyed using a structured questionnaire as well as a suitable sampling technique. Consumers shop online to save time and access a wider range of products and services, according to the thesis. When it comes to liking and disliking things, both men and women show the similar behavior pattern; People like home delivery & despise not being able to touch as well as feel the item. People gather online shopping news from various online sites, especially social media, and pay for delivery in cash for clothing, foods and accessories. The majority of consumers are concerned with the safety of the payment system, and their level of satisfaction with shopping online is mixed. Another outcome of the thesis is, price of the product, quality of the product, client service, delivery system security, & security of payment system all have a significant effect on consumer purchasing behavior both before and after the pandemic. The research will be helpful to online business owners who would like to better understand the perspectives of their clients in order to improve consumer engagement and stability in the coming marketplace. In the context of the corona virus outbreak in Bangladesh, this can help practitioners develop suitable marketing policy ideas for purchasing online. The purpose of this thesis is to look into attitudes and behaviors of Bangladeshi customers.