Supply chain management of Mutual Food Products Ltd.

Abstract

Mutual Group is primarily a 'Contract Manufacturing & Distribution company' with the legacy of establishing two global brands, 'Horlicks' and 'Dano', as the household name in Bangladesh. It started its journey as trading company back in 1962. No other company in Bangladesh carries such a long and consistent track record of upholding global MNCs business interest in Bangladesh market. Mutual Food Products Ltd is the 3rd Party manufacturer of GlaxoSmithKline Bangladesh Ltd (Consumer-care). GSK is one of the major consumer healthcare companies in Bangladesh. They have a powerful brand like Horlicks in their product line which is currently holding 95% market share in Health Food Drinks category i.e. Horlicks, Boost, Maltova, Sensodyne, Ino and Glaxose-D. MFPL offers exclusive services of Procurement of Raw & Packaging materials, contract manufacturing, nationwide Logistics and warehousing to retail distribution network for GlaxoSmithKline, Consumer Division, Bangladesh. All Brands processed and packed in this factory includes Horlicks and its other variants. Manufacturing process, facility, material handling, waste handling is maintained as per Global Food management system along with GSK's further stringent internal quality procedures. My report represents MFPLs procurement and supply chain activity where I worked and make this report as partial requirement of completing my masters in Procurement and supply management from BRAC University. I got the opportunity to observe the company's general supply chain operations while working in the organization and finally made this report based on those experiences.