An Analysis of the Marketing Activities of Papyrus Communications Limited

Abstract

This internship report stresses on the work experience I have gathered as an intern in the client service department under the BTL (Below-the-line) team at Papyrus Communications limited from February to May 2018. In this report, I mainly have included my experience at BTL department especially campaign management, event management and activation works etc.In this internship report, I have tried to know the “An Analysis of the Marketing Activities of Papyrus Communications Limited”. To this analysis I have used relevant information and I had to go through the company profile to have a strong sense on the strategies they follow.This report consists the marketing analysis and marketing activities of Papyrus Communications Limited. They’re establish a good relationship and promising to maintain good will and create value every single customer.This report also consists the marketing promotional activities of Papyrus Communications Limited in which I found out the marketing mix they have been doing. Such as by segmenting, targeting and positioning themselves in the market as a better advertising agency compare to other agencies. Papyrus Communications Limited is usually a service providing agency. So I have found 7ps marketing mix is much more preferable to analyze the services. I have also discussed SWOT analysis of Papyrus Communications Limited, where I found strength of the company as they have strongly try to maintain the brand image of their company and they also have large network at top rated organizations. On the other side they have few weaknesses also such as not having experienced employee and efficient workplace. Opportunities are also available for Papyrus Communications Limited and also have to look after few threats such as day by day in this sector new comer are available. I found some problems that the company is facing and some recommendations that might solve the problems in this report.