Facebook Based PR

Abstract

The power of social media is inevitable for today’s life. Social media can help organizations in developing dialogs, relationships with publics and engaging with them. Promoting the organization's name and increasing its fame is now a big challenge. But by the use of social media such as facebook, messenger, twitter and other mediums an organization can engage with the audience by showcasing their activity in public. Using facebook pages as a PR tool is now a trending way to involve the audience with an organization’s activity. When an organization posts their activity in facebook posts people not only get to know what they’re doing but what their intentions are. Audiences also interact with those posts as they react, comment and share those activities with others. In this paper I tried to find out how people react, comment, share public posts on facebook. The aim of this study is to see audience’s reaction, comment, share on facebook posts, and percentage of those reactions, how particular model of public relations is similar to given facebook posts of Daffodil International University.