Functions of Digital Marketing Department at bKash Limited

Abstract

The following internship report details my experience and set of tasks that I have completed during my time as a bNext Intern – Digital Marketing at bKash Limited. The internship started from October 27, 2021 and continued until January 31, 2022.

After its inception in 2011, bKash’s vision is to create a nation where everyone can enjoy the benefits of digital finance. Currently, bKash has around 2.2 million registered users, making it the #1 MFS service provider of the country.

bKash has a very dynamic corporate structure with scope of alterations. The company provides a wide range of services like paying utility bills, sending money, paying shopping bills, etc. The SWOT analysis and the PESTEL analysis of bKash helps us to get a better understanding of the current position of the company among national competitors. Current MFS industry in the world is experiencing significant growth, which has been further boosted due to the COVID pandemic. Along with the world, Bangladesh is also adopting the digital financial services, like bKash. As a result, bKash currently holds 75% of the whole MFS industry of the country making it the market leader. Its current competitors include Nagad, Rocket, Upay, etc.

My internship period was packed with tasks like attending learning sessions held both by my supervisor and by bKash, completing certifications, attending meetings, participating in market research and preparing reports.

The Digital Marketing team of bKash Limited consists of a robust group of individuals who are knowledgeable about all the latest tools and technologies required to conduct effective marketing activities in the digital world. My academic knowledge about Marketing, Business Communication was the perfect catalyst to my introduction in the Digital Marketing world.