Merchandising Activities of Interstoff Apparel Limited: An Evaluation

Abstract

RMG sector is the largest section of our country which earn maximum revenue. Since the late 1970s, this industry started developing in Bangladesh primarily as an export-oriented industry now its became 2nd largest exporting county in world. We are now making any types of woven, knitted and sweater product and exporting to UK, Middle East, USA and EU market. To source the buyer from outside market, merchandising plays a vital part, and the people to do this job called merchandiser. Merchandising is a process of satisfying buyer need and requirement, securing company maximum profit and by delivering product timely. This report will explain details merchandising procedure, drawbacks and try to identify the best possible solution.