Customers’ Attitude towards Online Shopping: A Descriptive Study

Abstract

During the past two decades, internet was growing its roles in affecting both the local and international organization to achieve its business success. Internet was appeared as an important tool for many purpose uses in this technology era. Business companies using internet for internal communication among the colleagues to link each department to optimize the efficiency and effectiveness for more quality works and also connect their business partners around the globe. Government use internet to provide information and services to the general public and internal communication between the government departments. School or university use internet to search more teaching materials to improve the studies among students while for general public, internet was used to search information, social networking, education and now they can even use internet to purchase goods. The main objective of this study is to know the attitudes of the students towards online shopping behavior. The population of this research consists of people who have the experience of online shopping. Responses have been gathered through a structured questionnaire survey with five point likert scale. The findings reveal that people prefer shopping online for convenience, time consciousness, trust, offers and variety of products. Based on the findings of the empirical data and the comments of the respondents, some recommendations have been given for the online stores.