Customer Relationship & Retention in Textiles Industries Based on Badsha Textiles Ltd.

Abstract

Customer’s relation management (CRM) is a business strategy to select and manage the most valuable customer relationships. It defines the customer-centric business process and provides the best customer value’s is a system that includes the strategies, software, and web-based capabilities that help an organization maximize profit and manage customer relationships. In 21 centuries, most of the company is focused on customer centric business and also in textiles industries are involved using CRM processes. In the Bangladesh market we see some of the textile’s industries. They are menially manufacturing all kinds of yarn. Bangladesh has more than 4000 garments and Denim companies. Yarn is a main raw material for them and they have lots of opportunities to collect yarn from local or international markets. For that local company uses CRM process and trying to create good customer’s relationship and maximize profit for that now a day’s textiles market is very complicated.