STUDY ON MARKETING SYSTEM OF EGGS IN SOME SELECTED AREAS OF CHITTTAGONG DISTRCT

Abstract

The present study is an attempt to examine marketing of egg in some selected area of Chittagong district. The sampling size of the study was 25 which included 5 layer farm owners, 20 egg traders. Data were collected during the month of July 2009. The findings of the study were based on analysis of both primary and secondary data. In egg marketing system five different channels were identified. The average marketing cost for layer farm owners, aratder-cum-wholesaler and retailer were Tk.67, Tk. 2.1, Tk. 34.49 per 100 eggs respectively. The net marketing margin for aratder-cum-wholesaler and retailer were estimated at Tk. 7.9 & Tk. 20.51. Analysis of market integration showed that all the selected egg markets were well integrated which indicated that the markets were significantly cor-related in respect of their price change. The study also identified some problems associated with economic, technical, marketing, social and natural calamities aspects and also suggested measures for these problems.