A study on logistics management of Suzuki Bangladesh - Rancon Motorbikes Ltd.

Abstract

RMBL is a concern of Rangs Group - a well-established business group in Bangladesh. Rancon Motorbikes Limited Bangladesh is still new in this country, it has started its business in this country in the early of 2014. As the sole distributor of world famous SUZUKI bikes in Bangladesh it has to maintain the standard of SUZUKI. As the company has a far vision of becoming the number one in two wheeler industry and as an import based company it must have a full prove and sound logistics management to meeting the company and customer demand. At present two wheeler companies find themselves under growing pressure from both customers and shareholders to seek ways in which to decrease their costs while at the same time increasing performance, they are forced to find ways in which they may improve the efficiency and effectiveness of their operations. These pressures are increasingly impacting the way in which companies, and their customers, view logistics activities. Logistics is thus playing more and more of an important role in company performance, in particular for companies seeking to increase their competitive advantage and corporate profitability This reports analyzes and evaluates the various aspect of logistics management of RMBL. First the report states the background of the study, research problem, significance and scope of the study. After that the report analyses the literature review and based on the literature review factors are selected for evaluating logistics management. Next Research objectives both general and specific objectives are discussed. After that limitations and methodology are described. This research is exploratory in nature. Both primary and secondary data were needed. Information were collected through personal interview method with 5 departmental heads. Sample size was 5. Non probability sampling method and judgmental sampling technique were used. For interview questionnaire was developed using open ended questions to collect deeper insights regarding various aspect of logistics management. Discussion, analysis, and findings part includes four parts- description of logistic activities, evaluation of logistics management, problems found in logistics management and suggestions to improve the logistics management. Next part includes conclusion, references and appendix.