A Study on Shoppers’ Preference for Online Shopping

dc.contributor.author	Kumar, D Uday
dc.contributor.author	Misra, Sheelan
dc.date.accessioned	2016-10-01T03:40:27Z
dc.date.accessioned	2019-05-27T09:28:42Z
dc.date.available	2016-10-01T03:40:27Z
dc.date.available	2019-05-27T09:28:42Z
dc.date.issued	2015-12-01
dc.description.abstract	E-commerce is buzzing word in today’s generation where a rigorous study required last one decade there is an exponential growth in e-commerce industry so the aim of the present study is to analyze the various factors that influence the shoppers to prefer online shopping. Study was undertaken at two tier cities in Andhra Pradesh i.e. Rajahmundry, Vijayawada & Tirupati cities. Exploratory Factor analysis is used as a statistical tool for the study. The data is collected primarily from a sample of 1200 from the shoppers. The findings show that there are 4 major factors with Eigen value greater than 1.0. The factors with highest scores are Economic, product, convenience and credibility that influence more on shoppers.
dc.identifier.other	http://dspace.daffodilvarsity.edu.bd:8080/handle/20.500.11948/1507
dc.identifier.uri	http://hdl.handle.net/20.500.11948/1507
dc.language.iso	en
dc.publisher	Daffodil International University
dc.source	DIU Institutional Repository
dc.subject	E-commerce, Factors, Eigen values and online shopping.
dc.title	A Study on Shoppers’ Preference for Online Shopping
dc.type	Article

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