INTERNSHIP AFFILIATION REPORT ON Customer Service and Relationship Management of NRB Commercial Bank Ltd. Dhanmondi Branch

Abstract

A bank is a type of financial entity whose primary objective is to make money by trading cash and credit instruments. The arrival of multinational banks into the market has pushed this category to a new level of competition, with novel credit management systems and improved execution. levels, as well as the most fervent client loyalty. A case study of NRB Commercial Bank Limited, Dhanmondi Branch. This research has examined the E-Banking system and consumer satisfaction. The study's goals are to present a summary of NRB Commercial Bank Ltd. how efficiently electronic banking functions, how well various departments provide customer service, and what internal and external issues need to be addressed so that NRB Commercial Bank Ltd can improve soon. Moreover, NRB Commercial Bank Ltd. has different departments. The General banking department is one of the crucial departments within the organization. The General Banking Department plays a crucial role in directly supplying consumers with a variety of goods and services and promotional activities. The operations and activities of NRB Commercial Bank Limited's general banking team and the marketing mix strategy are the subjects of this study. The report also highlights my learning and reflection during the internship term.