An Evaluation of the Marketing Activities of Royal Toiletries Limited.

Abstract

The report focus on an evaluation of the marketing activists of Royal Toiletries Limited. The primary objective of the report is to identify the marketing strategies, analyze marketing mix, measure customers' satisfaction with the products of Royal Toiletries Limited. The Methodology includes nature of the study, sources of data the various origins or places from which data is collected or obtained, Target population for survey questionnaire, sample size the number of observations, sampling method to select a subset of items or individuals from a larger population, method of data collection the process or technique used to gather information both primary & secondary data. Methods of data analysis is modeling data to discover useful information.

The Analysis part includes data analysis & demographic factors analysis for respondent from survey questionnaire to exhibit unique patterns and behaviors. To conduct the study, the intern administered a survey involving 100 randomly selected customers who only buy royal toiletries limited products The data collection process involved using questionnaires and observations as research instruments to gather valuable information for the study.

Problems part find that high price of product, lack of product distribution. Recommendations part says how to overcome this problem and make good impression in market. Conclusion give over all idea off the report. The primary objective of the internship report is to identify the marketing strategies, analyze marketing mix, measure customers' satisfaction with the products of Royal Toiletries Limited. Additionally, it aims to contribute valuable insights to enhance organizational efficiency by providing recommendations to effectively manage and improve service performance. In an overall sense, this study finds a very promising and positive tone of growth for the Royal Toiletries Limited.