A study of the impact of electronic marketing on consumer’s purchasing behavior
Date
2016-02
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
BRAC University
Abstract
Description
This dissertation is submitted in partial fulfilment of the requirements for the degree of Masters in Procurement and Supply Management, 2016.
Cataloged from PDF version of dissertation.
Includes bibliographical references (page 26-28).
Cataloged from PDF version of dissertation.
Includes bibliographical references (page 26-28).
Keywords
Electronic marketing, Consumer’s purchasing behavior, E-media