An Analysis of the Marketing Activities of National Credit And Commerce (NCC) Bank Limited

Abstract

The internship study, An analysis of NCC Bank Limited's Marketing Activities, is focused on theoretical expertise in practical areas. The analysis focuses on NCC Bank Limited's marketing activities to recognize the strengths and issues of it’s marketing activities. NCC Bank limited is not a reputed bank like others, but I tried my best level as an intern in this bank to learn and evaluate NCC bank marketing activities within three months. To make that study, I collect primary and secondary data. Three months are not enough for a report to be elaborately prepared. The analysis has different drawbacks, and the bank still has some confidential details. It is so difficult to find out any part of the bank relating to marketing activities. My practical observations and experience at NCC Bank are included in the paper. I concentrated on the bank. Business summary, market analysis , marketing promotion, marketing mechanisms, market segmentation, product type, pricing strategy, overall strengths, opportunities, limitations, and risks, priorities , goals, etc. The entire study would give me a transparent image of the banking industry as it stands in a very dynamic, responsive and critical banking market. NCC Bank Limited does not follow any marketing plan that is recommended. I have concentrated primarily on deposit marketing and investment marketing strategy in this article, which is their core marketing area. NCC Bank is the nation's fastest fourth-generation leading private commercial bank.