Role of E-commerce Practices on Business Expansion: Observation in Dhaka City

Abstract

Purpose: The major purpose of this study is to highlight the characteristics of E-commerce activities along with their barriers and impact on business expansion in Dhaka city. Methodology: The study includes 4 E-commerce houses based on purposive sampling. Both primary and secondary data are used in the study interviewing 100 respondents of Ecommerce customers. Findings: Major findings of the study that there had been increasing trends of internet users, Mobile users, during 2011-2021.Within the state owned commercial banks Sonali bank had the highest number of cards followed by Agrani bank, Janata and Rupali respectively. Among the private commercial bank Dutch Bangla had the highest position followed by Islami bank, City bank, Brac, United Commercial bank (UCB). The study also finds that e-commerce faces difficulties due to lack of customers’ awareness, conflict among manufacturers, whole sellers, retailers, lack of transport & communication facilities, unfair market competition, and lack of confidence, lack of quality products, publicity, advertisement & regulatory framework. Practical Implications: We need more publicity & advertisement, coordination among the stakeholders, Market research activities, analysis of SWOT Mix and formulation of strategic approaches for sustainable business growth. Originality: The study is an exploratory one aiming at focusing the users’ perceptions and available operating information collected by the researcher through individual efforts. No such parallel study has been done earlier in research arena. Limitation: Major limitation of the study is that six years’ operational data restrict the statistical analysis & interpretation; detailed hypotheses could not be developed due to shortage of research studies in this sector.