An Analysis on Marketing Strategy of Bangladesh Tourism Board.

Abstract

This report was written as a part of an internship program that the Bangladesh Tourism Board and I oversaw. The report's main goal is to examine and assess the marketing techniques used by the Bangladesh Tourism Board to promote travel to Bangladesh. It seeks to shed light on current marketing techniques, emphasize their efficacy, and suggest adjustments as needed. The Bangladesh Tourism Board is in charge of raising Bangladesh's profile as a travel destination both domestically and abroad. The Bangladesh Tourism Board must create a strong marketing plan in order to draw in more foreign tourists, take advantage of the region's natural and cultural heritage, and use tourism to stimulate the economy given the growing interest in South Asian travel worldwide.