Competitive Market Analysis of HKG Steel Mills Ltd.

Abstract

Hassen Kayaba Group is well-known organization in Bangladesh that contribute most of the leading private sectors like Banking, Garment, Spinning, Draying, import-export, Education and Services etc. HKG Steel Mills Ltd is one of the institutions of Hassen Kayaba Group HKG Steel Mills Ltd. is a leading steel manufacturer company in Dhaka Reason and was established in the year 2012 under the chairmanship of the great visionary and foresighted doyen of Bangladesh industry Mr. Faiz Ahamed Khan. They produce mild steel (MS) deformed Bars, Angles and Steel Channels, MS and GI pipes of different diameter. They are specially focused on MS Deformed (60/500W &40 grade) bar & have prepared a report on HKG. In this chapter, I have discussed about some introductory sentences about world steel industry, from where I have got this report, what’s the problem I have faced when I prepared this report, I stated specific report objective, some limitation, discuss about data collection and sampling technique & stated abbreviation for readers better understanding. Covers overview of HKG Steel, their starting information, mission & vision, activities, ownership structure, product & services of HKG & future plan of HKG. This is the title part of the report. An evaluation of competitive market analyses of HKG are analyzed here. This part refers Literature review, demand scenario of steel in Bangladesh, steel Import & Export potential, pricing strategy, sales, raw materials sources, SWOC (Strength, Weakness, Opportunity & Challenges) analysis & Four ‘P’ Strategy of HKG Steel. Chapter four pinpoints various analysis & interpretation of the report. It discussed perception of customers towards the satisfaction level on distribution of HKG Steel, importance of giving AD on TV or paper media, Subscriber preference, reasons for using HKG & summery of the total findings. Finally, conclusion sentences, recommendations are arranged about total steel industry of HKG Steel.