Determinants of Students Satisfaction at Higher Educational Institution in Bangladesh: Evidence from Private and Public Universities

Abstract

The purpose of this study is to identify the relative importance of factors that influence the students’ satisfaction at private and public universities in Bangladesh. Moreover, the study examines different demographic and socio-economic variables that also affect stakeholders’ satisfaction at university. Quantitative method research design was conducted for the study and a sample of 182 students was taken from different private and public universities in Bangladesh. The results showed that students were mostly satisfied with teachers’ expertise and design of course curriculum in both categories of universities in Bangladesh while food facilities had the lowest positive response factor of the students. The exceptionality of this study is to use binary logistic regression analysis to identify the most important demographic determinants regarding satisfaction. It is found that female students were less likely to be satisfied overall on their respective institutions than their male counterparts. In addition, students from the urban area and also from middle-class economic condition had more likely to be satisfied than any other counterparts. Understanding these variables could assist educational institutions with bettering their strategies to achieve their desired goal. Moreover, the strategy of development of strong personal relations with students and faculty members can definitely alleviate the dissatisfaction of the students.