Digital landscape and women entrepreneurship development in Bangladesh

Abstract

The rise of digital tools and strategies in the twenty-first century has completely changed the meaning of entrepreneurship on a global scale, creating new avenues for women to scale their businesses. In Bangladesh, despite the fast growth of the digital environment, there are not many studies on how it impacts women entrepreneurs. This research focuses on the business growth of Bangladeshi women entrepreneurs in the light of three determinants: digital literacy, entrepreneurial leadership, and ICT market dynamics. The purpose of the research is to seek for important factors encouraging women’s entrepreneurship in the economy under digital transformation. In particular, it looks at the relationship between digital skills and business performance, examines the effectiveness of key traits of leadership on outcomes, and evaluates ICT markets for women’s businesses. A quantitative method was employed in this research and data was collected from a representative sample of 72 women entrepreneurs and then correlation analysis was done for their digital skills, leadership abilities, and business performance. The results show that digital literacy and leadership are essential for business growth but are also affected by conditions in the ICT market. The research highlights the necessity of improving the women entrepreneur’s digital competence and leadership to avoid impediments to their business growth in Bangladesh.