MARKETING STRATEGIS OF C.P. BANGLADESH CO., LTD

Abstract

The study designs to investigate the marketing strategy of C.P. Bangladesh Co., Ltd .This research is conducted as a descriptive research on selected sample size and industry members. The marketing strategy of C.P. Bangladesh includes market segmentation, target marketing, Market segmentation includes the demographic, psychographic segmentation, behavioral segmentation. Target marketing includes product differentiation, service differentiation, Channel distribution, Product distribution system, Image differentiation, quality policy, ISO certification management, Environment management system. For Pricing policy they ensure are the low price and high availability. CP places its promotional activity by advertisements in the poultry Magazines. C P takes participation in the poultry fair and other events. C P focuses on the direct customer and tries to keep contact with them directly. Group selling meeting and seminar is one of the main promotional activities of C P. Along with various technical knowledge C.P distribute its product information to the customer and offer various bonus scheme for short period. And a set of marketing strategies are developed which will deliberately help the management to overcome the present inefficiencies.