Marketing of Pizza in Dhaka City-A Case Study of Domino’s Pizza of Jubilant Golden Harvest

Abstract

The internship report about “Marketing of pizza in Dhaka city-A case study of Domino’s pizza of Jubilant Golden Harvest” It is based on all about marketing activities and strategies of domino’s pizza including procurement of raw material from delivery of the product to the customer. Domino’s started their business in Bangladesh in 2018. I have worked in their marketing and business development department. Every day I had to go through different activities related to business development and marketing. I have analyzed the potential place to open new domino’s pizza out late, I have conducted a customer survey, and I have visited the different competitors. My duty was to found out potential places in Dhaka city where the food market as well as dominos can develop their business out late and also involve those out late marketing activities.