Research Report on An Analysis of Effectiveness of Marketing Communication program “Anchor Koutuholer Prithibi”

Abstract

I have completed a twelve weeks internship program at "GREY DHAKA" (Client Servicing Department) as partial requirement for fulfillment of the BBA program. The objective of this program is to avail practical knowledge on the job training and to understand the business and corporate environment. During twelve weeks internship program at "GREY DHAKA", at the start two weeks were spent on organizational study and rest of the time was spent on the specific project that was assigned to me by my Honorable Academic supervisor. My assigned research project was an analysis on "An Analysis of the Effectiveness of the Marketing Communication Program ANCHOR KOUTUHOLER PRITHIBY" With the help of my supervisor, I designed the research, had an explorative research, prepared the tools (questionnaire), conducted the survey and research, collected data from the respondents, tabulated and analyzed findings and finally prepared the report.