An Analysis of Marketing Strategies of Blended Learning Center (BLC) at Daffodil International University

Abstract

BLC faces several challenges in its marketing strategies that hinder its ability to reach its full potential. These challenges include limited brand awareness, overreliance on digital marketing channels, insufficient personal selling efforts, and a lack of clear differentiation from competitors. Additionally, BLC’s marketing strategies do not effectively target niche segments, and there is underutilization of content marketing, which could help establish its thought leadership in the blended learning space. Furthermore, the promotions around scholarships and financial aid are not adequately communicated, and there is a missed opportunity to link BLC’s programs to clear career advancement outcomes for prospective students.