A Decision Making Approach for Selecting an Event Management Company

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2021-01-28

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Daffodil International University

Abstract

Understanding the goals with planning, designing, conceptualization and co-ordination an event management company plays a vital role and ends this process with proper execution. But nowadays many clients are facing more and more demanding and competitive market where taking decisions are completely tough. For this reason it is much more difficult for a client to find the best company when we have so many alternatives. For that purpose, available decision making methods are studied which may aid the decision makers to set the priorities and help them to make the best decision. The decision-making process involves a choice from a number of alternatives. This process is usually a complex process, which involves resources and time consumption. In this paper, we have considered five important attributes among three different companies as alternatives which is regarded as a multi criteria decision making problem for selecting an Event Management Company. In this study, a decision support framework is proposed for the selection of Event Management Company and ranking them using the Analytic Hierarchy Process (AHP) method and Generic Feature Extraction Method. This paper provides all the detailed information about the decision making process to aid the decision makers. Here all the relative importance of alternatives has been calculated by using AHP. The ultimate decision is prepared based on the arithmetical scores seized by the alternatives and to demonstrate all the things is presented on the proposed methodology

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Decision making, Consumer behavior, Event management

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