VALUE CHAIN ANALYSIS OF POTATO IN SOME SELECTED AREAS OF MUNSHIGANJ DISTRICT IN BANGLADESH

Abstract

The study was conducted to assess value chain of potato in some selected area of Munshiganj district in Bangladesh. To fulfil the objectives of this study, 25 farmers, 65 middlemen and 5 cold storage owners were interviewed by using a structured questionnaire from February to April, 2020. In this study, profitability analysis, regression analysis and moving average method was used to analyze data. This study shows that highest sales price per 100kg of potato received by retailer was Tk.2175.00 and the lowest sales price was received by farmer Tk.1325.55. Additionally, value addition by the retailer, wholesaler, bepari and faria was 26.25%, 32.24%, 26.25% and 15.26% respectively. Moreover, marketing cost of retailer, wholesaler, bepari and faria was 19.49 %, 44.95%, 31.05% and 4.51% respectively. On the other hand, net marketing margin of retailer was 40.38%, wholesaler was 5.66%, bepari was 16.22% and faria was 37.74%. Additionally, seasonal price fluctuation analysis shows that price becomes very low during peak harvesting period while it becomes too high before planting period. Moreover, proper credit facility should be ensured to the value chain actors as it was mentioned by highest number of respondents.