An Analysis of the Marketing Activities of Spellbound Leo Burnett

Abstract

Spellbound began with the idea that when the brand acts for life, a brand's life is strong. A visionary man began a remarkable journey in 1935 through his name, Leo Burnett, in the land of possibilities of that time and became one of the world's 100 most influential people in the 20th century by generating influence on ideas and the philosophy of humanity. This report has been prepared to precisely identify the marketing activities, active marketing mix of Spellbound as per academic requirement both the primary and secondary data have been collected to prepare this report through one to one interviews, surveys, online articles, sales reports, etc. Spellbound Leo Burnett's staffs are in every scenario dependent on the managing director. Its website is not established properly. Moreover, the creative team holds insufficient 3D artists and the consequence is they always delay their project and under pressure do their work and think about changing the task. Too much technological machinery is being performed very poorly, that’s the reason sometimes projects are delayed and failing to perform on time. Spellbound should employ more 3D artists, otherwise, their project prototype will always be delayed. Spellbound Leo Burnett strongly needs to arrange a month-long training session for all workers to learn not only about the program but also to understand all new circumstances. Additionally, Spellbound should keep updated with the current demand of this modern era and should bring updates in its activity level.