Volume 3, 2022

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    An Evaluation of G-33 Proposal of Public Stockholding for Food Security in the Least Developed Countries: A Case Study on Bangladesh
    (Faculty of Business Studies, BUFT, 2022-08-01) Islam, Saiful
    Purpose: This study evaluates whether food security is a genuine case for public stockholding of rice in Bangladesh and whether the country should make the most of the G-33 proposal as an eligible signatory. Research Methodology: Using a qualitative research approach with descriptive statistics, this study analyses Bangladesh's food security, food self-sufficiency, existing public stockholding policy, and the potential impact of public stockholding of rice on production, market prices, and agricultural trade of Bangladesh. Findings: The findings show that Bangladesh is still positioned at the "serious" hunger level and could not achieve sustainable food self-sufficiency. At various crises, Bangladesh relies on the international market to supplement the required amount of rice, which justifies its rice stockholding for food security. Therefore, this study finds a legitimate ground for Bangladesh to exceed the current de minimis limit set under the AoA and use the provisions of the G-33 proposal only as an interim solution. Practical Implications: This study outlines the legitimate ground for adopting the G-33 proposal of public stockholding for food security in Bangladesh. Originality: This study also extends the theoretical base of the G-33 proposal for Least Developed Countries (LDCs), which are currently non-signatory of this proposal but requires more government support for food security in the country. Limitations: More in-depth research is required to quantify Bangladesh's new de minimis limit if the country wishes to adopt the G-33 proposal as an interim solution.
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    Role of E-commerce Practices on Business Expansion: Observation in Dhaka City
    (Faculty of Business Studies, BUFT, 2022-08-01) Hossain, Dr. Md. Shakawat
    Purpose: The major purpose of this study is to highlight the characteristics of E-commerce activities along with their barriers and impact on business expansion in Dhaka city. Methodology: The study includes 4 E-commerce houses based on purposive sampling. Both primary and secondary data are used in the study interviewing 100 respondents of Ecommerce customers. Findings: Major findings of the study that there had been increasing trends of internet users, Mobile users, during 2011-2021.Within the state owned commercial banks Sonali bank had the highest number of cards followed by Agrani bank, Janata and Rupali respectively. Among the private commercial bank Dutch Bangla had the highest position followed by Islami bank, City bank, Brac, United Commercial bank (UCB). The study also finds that e-commerce faces difficulties due to lack of customers’ awareness, conflict among manufacturers, whole sellers, retailers, lack of transport & communication facilities, unfair market competition, and lack of confidence, lack of quality products, publicity, advertisement & regulatory framework. Practical Implications: We need more publicity & advertisement, coordination among the stakeholders, Market research activities, analysis of SWOT Mix and formulation of strategic approaches for sustainable business growth. Originality: The study is an exploratory one aiming at focusing the users’ perceptions and available operating information collected by the researcher through individual efforts. No such parallel study has been done earlier in research arena. Limitation: Major limitation of the study is that six years’ operational data restrict the statistical analysis & interpretation; detailed hypotheses could not be developed due to shortage of research studies in this sector.
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    The Extended Components of Service Marketing Mix and Its Effects on Garment Customer Satisfaction in Banks
    (Faculty of Business Studies, BUFT, 2022-08-01) Redwanuzzaman, Dr. Md.
    Purpose: The only objective of this research is to look at how extended components of the marketing mix in commercial banks affect garment customer satisfaction in Bangladesh. Methodology: A descriptive research approach was used to conduct the study. Hypotheses derived from a conceptual framework were also put to the test to see if the effects of extended marketing mix components on garment customer satisfaction could be proven. A constructed questionnaire was employed in the survey section of the analysis to execute a simple random sampling technique over 196 respondents who were garment customers. The hypotheses were tested using correlation and regression analysis in this study. Findings: The findings showed that the latent variables under the construct factor- ‗Process‘ is very influential driver of the extended components of the marketing mix and acts as a significant instrument along with other extracted variables to garment customer satisfaction for the commercial banks in Bangladesh. Practical Implications: The findings would clearly help bank management with a clearer understanding about the important attributes of the extended components of marketing mix of banks and their effects to develop more precise marketing strategies needed to increase more satisfaction for the profitable segment of garment customers. Originality: This is one of the pioneer studies in this field, to the best of the authors' knowledge, to find out congruent attributes of extended components of marketing mix in rendering bank services to garment customers‘ satisfaction. Limitations: The study focuses only some commercial banks ignoring all other types of banks operating in Bangladesh.