Browsing by Author "khan, Samit Saif Bari"

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    Popularity of international fitness franchise "Tapout Fitness" in Bangladesh: Current attractiveness and the future
    (BRAC University, 2020-09) khan, Samit Saif Bari; Adrita, Ummul Wara
    Tapout Fitness started its journey with the help of its parent company JAMIL GROUP which is a family owned tobacco business. Jamil group paid for all the initial set up costs and franchise costs. Now TAPOUT is in a better position as it has 600 members. In this report I would be discussing all the internal details of TAPOUT. Why is the brand considered as a premium brand and the current and future attractiveness of the brand.