Browsing by Author "Ullah, G. M. Shafayet"

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ACI Limited: SHWAPNO lifestyle promotional mix
(BRAC University, 9/20/2014) Islam, Shahed Ul; Ullah, G. M. Shafayet
ACI group is one of the largest conglomerates in the country with businesses in pharmaceuticals, agriculture, consumer products etc. However, SHWAPNO is a business unit of ACI logistics. SHWAPNO is the largest retail company in Bangladesh currently holding a share of 35% of the retail industry. Inaugurated in 2008, SHWAPNO now has over 46 outlets and 1600 employees spread across the country. SHWAPNO enjoys a higher amount of market share than its competitors such as Agora and Meena bazaar. Agora and Meena Bazar entered this industry earlier mostly because of visionary leadership and innovative strategies employed by the company. Even though Meena Bazaar, Agora hold several advantages over SHWAPNO. None of these companies have been able to emulate the success of SHWAPNO‟s business model and market positioning. SHWAPNO‟s brief history is fraught with challenges, successes, ups and down. The organization structure of SHWAPNO is conventional. One of the advantages SHWAPNO has over its competitors is the procurement department which is responsible for directly sourcing vegetables, meat, fruits and grains directly from wholesale markets. Other participants in the market rely on vendors for fresh produce requirements, which make quality control extremely difficult. The report discovers SHWAPNO‟s strategic marketing to capture market share, its growth of customer base. Moreover, it focuses on the six promotional mixes to judge its marketing strategies. At the end of the report results could be drawn on how the promotional mixes were executed and was it worthy of implementation. Along with this the report discloses the area of improvement in promotional activity of SHWAPNO.
Advertising & branding principles practiced by EBL: a case study of EBL priority banking
(BRAC University, 5/6/2017) Sikder, Shahdat Hossain; Ullah, G. M. Shafayet
The main objective behind preparing this report is to know about the branding and advertising principles practised by Eastern bank Limited (EBL) and critically observe ‘Priority Banking’ of EBL as this attractive proposition is creating buzz and attracts a lot of customers’ since its beginning. Usually banks and other non-banking institutions (NBFIs) previously follow Below The Line (BTL) method for advertising though in recent years they are focusing on every sphere of advertising medium that works as a customer touch point. EBL has clear and bold brand elements with inner meaning and they always practices that while advertising. Here, at EBL I came to know a lot more about branding and advertising of EBL and had a opportunity to know about Priority Banking from a closer spot. How the Priority Banking idea turns into reality, creates differentiation in customers mind and become the role model for other banks and NBFIs. In job responsibility part I described my new learning experience in practical field where I get hand on experience of Asset Value Centre (AVC) of EBL. Although I had to face some hurdles as those operations are new to me but got to know a lot more things from here. In brief, I can say EBL is doing phenomenally good in banking sector of Bangladesh, setting standard for other organizations and laying footsteps for others to follow.
Advertising campaign of Robi Axiata Limited on ghachang flat rate
(BRAC University, 9/18/2014) Sarker, Ananya; Ullah, G. M. Shafayet
Internship is such a program which makes a student experiences the corporate life for the first time. I was assigned as intern in Channel operation department under Market Operation Division. I did my report on Advertising campaign of Robi Axiata Limited on Ghachang Flat Rate of Robi Axiata Limited. This report is prepared on the basis of my three-month practical experience at Robi Axiata Limited. This internship program helped me to learn about the practical scenario of a Telecommunication Company. Robi Axiata Limited is a dynamic and leading countrywide GSM communication solution provider. It is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. Robi Axiata Limited, formerly known as Telecom Malaysia International (Bangladesh), commenced its operation in 1997 under the brand name Aktel among the pioneer GSM mobile telecommunications service providers in Bangladesh. Later, on 28th March 2010 the company started its new journey with the brand name Robi. This report has been presented based on my observation and experience gathered from the company. The campaigned I worked for is Ghachang Flat Rate. This campaign starts from 15th May and ends 8th August in this year. Basically Robi launched new offer Daily Usage Based best Ghachang Flat Call Rates. All Robi prepaid customers can get this offer including. To get this offer, customers need to recharge 33TK. and talk at 5paisa in 10 sec to all Robi numbers and 10paisain 10 sec to other operator numbers. It is basically recharge based campaign.
Advertising campaign of Robi Axiata Limited on Jamdani industry
(BRAC University, 6/15/2014) Hossain, Asadul; Ullah, G. M. Shafayet
As a part of academic requirement and completion of BBA program, it is needed to complete three month period of Internship program. ROBI Axiata Limited was the organization where internship program was completed. A project named “Planning and designing digital archiving strategy” was assigned to Corporate, Regulatory and Legal affairs (CRL). Under that project of Corporate, Regulatory and Legal affairs (CRL) division, the internship program took place. It was a new thing but was an opportunity to learn about as much as possible while working on the project. Robi Axiata ltd. is a dynamic and leading countrywide GSM communication solution provider. It is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. Axiata Limited, formerly known as Telecom Malaysia International (Bangladesh), commenced its operation in 1997 under the brand name Aktel among the pioneer GSM mobile telecommunications service providers in Bangladesh. Later, on 28th March 2010 the company started its new journey with the brand name Robi Axiata ltd. This report has presented based on the observations and experiences gathered from the company during internship period. The organization has many divisions and departments but here the focus is given on Corporate Affairs Department of Robi Axiata ltd. This Department organizes different seminars, events and activations to shaping stakeholder’s mindset, safeguarding shareholder’s interest, ensuring sustainable tax regime and ensuring commercial freedom. This report fairly describes what were the responsibilities, contributions and importance on Corporate Affairs department as an intern. The last chapter of the report describes The Advertising Campaign of Robi on Jamdani industry. Robi got an excellent idea to go for an advertising campaign on Jamdani industry, thousands years heritage of Bangladeshi people. The campaign successfully represented the brand, slogan and theme of Robi. This chapter basically showed how advertising campaign has pulled target customers, created a positive impact, exploited inherent drama of the advertisement and maintained Integrated Marketing Communication (IMC) tools.
Advertising philosophies practiced by Airtel Bangladesh Limited
(BRAC University, 9/18/2014) Chowdhury, Aakib Sarwer; Ullah, G. M. Shafayet
The internship report is based on the four month internship experience that I successfully did in the Airtel Bangladesh Limited in m-Commerce Operations from May 6, 2014 to September 5, 2014 as a requirement of my undergraduate program of BRAC Business School, BRAC University. Through this time of internship I was involved in various project of m-Commerce Operations which helped me a lot to enrich my practical knowledge and apply the academic knowledge in the real corporate world. I was also involved with various promotional campaigns of m-Commerce Operations. The telecommunication industry is one of outstanding industry in Bangladesh which constantly supporting the economic growth of Bangladesh. Airtel Bangladesh Limited is a GSM-based cellular operator in Bangladesh started it journey on 20th December, 2011. Initially it was start its operation in Bangladesh as a Warid telecom which was a part of an Abu Dhabi based consortium. Warid Telecom sold a majority of 70% stake in the company to India's Bharti Airtel Limited for US$300 million. Bharti Airtel Limited took management control of the company and its board, and rebranded the company's services under its own airtel brand from December 20, 2010. In March, 2013, Warid Telecom sold its rest 30% share to Bharti Airtel‟s Singapore-based concern Bharti Airtel Holdings Pte Limited. The Bangladesh Telecommunication Regulatory Commission approved the deal on 4th January, 2010. However, as a intern of Airtel Bangladesh Limited I prepared this report on the advertising philosophies practiced by Airtel. This report will give a clear idea about advertising strategies followed by the company. I tried my level best to prepare this report by as much as information I was able to gathered from the company and by also putting my experience while working in airtel. Hope that Airtel Bangladesh Limited will be one of the market leaders in Bangladesh telecom industry in upcoming near future.
Advertising practices of United Finance Limited
(BRAC University, 2016) Acharjhya, Anup; Ullah, G. M. Shafayet
The paper looks into the role of financial institutions specially United Finance and its advertising operation in Bangladesh. The paper also focuses on the role of development of the economy here as well. It shows the techniques used that made United Finance different from the other financial companies in Bangladesh. United Finance one of the renowned Finance company operating in Bangladesh for a long time. It has some differences that made the company much different and successful than others. It is a concern of Duncan Brothers a company that is renowned for tea business in UK and Indian subcontinent. Duncan operating its business in Bangladesh from 150 years back. United Finance is also a result of the venture of Duncan and Camellia Plc. Another renowned UK based company. United Finance provides loans and other leasing activities with its multiple range of schemes and via different branches all over Bangladesh.
Brand development process of Akij Food and Beverage
(BRAC University, 5/6/2017) Amin, Md.Boni; Ullah, G. M. Shafayet
It was more than fifty years ago, Akij Group emerged into the market. Founder and life time Chairman Late Mr. Sheikh Akij Uddin initiated the business in 1950s with a single product of cigarette naming Akij Biri. This brand is one of the biggest and well known unit of Akij Group. Akij Food & Beverage started its journey in 2006.Today AKIJ GROUP has over 18 business units in different sectors including tobacco, jute mills, cement, particle board, housing, textile, ceramics, zarda, and match. The report is prepared on "An Analysis on Akij Food & Beverage". Akij Food &Beverage has a large products line like mineral, energy drinks, different types of juices, chips, various types of cold drinks and their latest addition is milk. To maintain this large product line, Akij built a strong network in all over this country. Moreover, Akij has specialized and skilled HR to run different strategies to capture large number of share. Akij Food & Beverage organize different and exciting promotional activities to maintain their current market share and capture other’s share. In this case, Akij Food & Beverage got extra facilities because it is performed under the shadow of Akij Group which is one of the biggest groups of Bangladesh. The entire report in strategically divided in to three parts, first part involves relevant and accurate in formation of the company Akij Food & Beverage Ltd (AFBL). Overviews of the parent company AKIJ GROUP, its business units, functional and operational units are also discussed. In the second part, I analyzed the AFBL’s overview followed by SWOT analysis, Competitive analysis. The third part involves the in-depth analysis of my research work formatted as per research Speed &its Branding Strategy (Speed Track Master Racing), hypothesis, and data presentation and analysis, hypothesis testing, research findings summary etc. The derived recommendation part of my research is also being compiled on this segment
Brand theories practiced by British American Tobacco Bangladesh
(BRAC University, 5/6/2017) Haque, A.K.M. Azimul; Ullah, G. M. Shafayet
British American Tobacco has been operating worldwide for more than 100 years. Being one of the major concerns of BAT Group, British American Tobacco Bangladesh is carrying the legacy by becoming the market leader in cigarette industry of Bangladesh. With the rampant growth in cigarette sales from 1997 to 2010, this organization is effectively cultivating the profit out of this industry. However, having restriction from the government in any sort of marketing communication, British American Tobacco Bangladesh is overcoming the challenges with their strong branding implementations. This report scrutinizes the different branding theories which have been applied by the different brands of this organization. The report contains comparative analysis of the cigarette brands of Bangladesh. In addition, it also focuses on the branding strategies of BATB to reach up to the minds of the consumers. With the effective implementation of the immutable laws of branding, BATB occupies a great deal of mindshare and it helps to grow the brand equity as well. This report also puts the light on the well designed brand elements of all the segments which has helped BATB to get an edge over the existing competitors of cigarette industry in Bangladesh.
Branding practices conducted by Youngbangla
(BRAC University, 1/26/2017) Gomes, Randy Godfrey; Ullah, G. M. Shafayet
This paper reflects the essence of community development and youth facilitation program for nation building, conducted by YoungBangla. As we all know that, we have a big proportion of youth in our country who is seeking for a platform to develop them and act as an active citizen of the country through connecting with policy makers and leaders. YoungBangla facilitates those youths to connect with the individuals for achieving the goal. YoungBangla the largest platform for youths in Bangladesh which works to harness their innovation and energy, showcase their successes, help them grow further and enable them to mold not only their own future, but that of the nation’s. Currently Youngbangla has the largest volunteer base so far than any other community development organization. These huge amounts of volunteers are all over from Bangladesh. The YoungBangla representative from all the divisions coordinates these volunteers to work on specific issues which eventually reflect on countries development and progress. YoungBangla believes that, for developing a nation, you have to develop the youths by proper skill and knowledge base training, IT facilitation with a view to engage the youth power to its optimum level. So therefore YoungBangla is working through all the odds to reach their target by facilitating youths in different manner.
Business development and branding practices of Agrani DOER Banking
(BRAC University, 9/4/2016) Islam, Zahidul; Ullah, G. M. Shafayet
Bangladesh, the country of immense potentiality is a developing country located in the Southeast-Asia. Every year the size of the economy of this country is growing up with the help of the proper utilization of resources. In this report attempt has been made to portray an analysis regarding how the unbanked people are suffering for not getting the core services of Bank. The important fact is these people can contribute in a huge way in the economy of a country by taking the core banking service of a bank. Due to that DOER services limited has come up with an idea to bring the unbanked people under banked people. Keeping this thing in head DOER Services Limited has brought the project with a name Agrani DOER Banking. To bring a meaningful insight regarding the business development strategies and the Branding practices of Agrani DOER banking, I have brought some points in the project part of this report. In this report I have described the whole process of Agrani DOER Agent banking. In conclusion it is found that, though Agrani DOER banking unbanked people will be able to involve in the banking activities in a easy way with full security. So to enhance the performance of Agrani DOER Banking as par its prospective, recommendations are stated at the end to draw the conclusion of the project. Apart from the project work this report also consists of two other sections; organizational overview and description of the job during the attachment of 12 weeks. In the very beginning of the report information regarding the attached institution has been portrayed and in my case it was about Agrani DOER Banking. Inception of that section has been marked by history of the company. In the next section product and service offerings have been mentioned followed by the operational coverage and organogram of this banking financial institution. Then to mark the end; vision, mission and code of conduct of the company have been stated. In the second part titled job description, explanation has been given about the work I was designated to do during my time at DOER Services Limited. Then my daily job responsibilities are stated in time of my internship. After that varied aspects of the job and its relation to the knowledge I have gathered through the curriculum in the university have been portrayed. Then an explanation is given accompanied by recommendation about the issues Agrani DOER Banking can contemplate on for efficient and better management of their work.
Different types of report in BOQ and implementation challenges
(BRAC University, 4/6/2014) Razib, Mohammad Kamrul Hasan; Ullah, G. M. Shafayet
Advanced Information Management Solutions (BD) Ltd. (AIMS) is an ERP (Enterprise Resource Planning) software provider company in Bangladesh who are providing the DreamApps ERP software. With the expert IT professionals of AIMS, DreamApps made a new IT software product BOQ (Bill Of Quantity), which is for the Real Estate companies and also as well as for the architects and civil engineers. This report provides an overview of the newly developed BOQ software and different types of reports generated from it. This report also shows the challenges met through the process of implementation of BOQ. This report is prepared as a requirement of the course Internship (BUS 400). I selected Advanced Information Management Solutions (BD) Ltd. (AIMS) to work with them as an application specialist, who developed the BOQ software and also the sole distributor of this product. Working for a time frame with this company, I came to know various kinds of implementation & marketing tools which are used here. I worked not only as an Application Specialist but also as a marketing executive of the Company. ERP modules take care of all the back-end operations relating to Procurement, Distribution, Manufacturing, Human Resource, Logistics and Accounts. AIMS provide ERP solution for Garments (Knit, Woven, Sweater), Schools, Pharmaceuticals, Retail Sales, Transport Business, Hotel Management and Real Estate - are in operation, amongst a range of satisfied clients. DreamApps engine is built on state-of-the-art technologies like Java and XML and is way ahead of its competition in portability, connectivity and inter-operability. It can connect to most popular databases like Microsoft SQL Server, Oracle and PostgreSQL. It can also communicate with any other application using standard-based technologies. BOQ module is developed by using all these facilities and it is capable of doing all the required works of a Real Estate company.ERP software is no longer a foreigner but plays a vital role in business transactions. The use of BOQ ERP software is the tool brings varying data together and turns it into the efficient processing of funds for the Real Estate industries. This processing or transactions, is a function that automates well, design of the actual process and work flow still remains in the hands of the human being. AIMS (BD) Ltd. possess the vision to evolve into a globally competent software house offering quality ERP software solution and services to Customers around the world with DREAM (Dynamic Resource Extended Application Management) technology.
Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh
(© 2011 Industrial Engineering Letters, 2011) Ullah, G. M. Shafayet; Islam, Md. Rifayat
Warranty can be defined as a part of the common law system that states and assures the consumers that a product or service is fit for the purpose for which it is sold. This study focuses on effects of warranty in the purchase decision of electronic products in Bangladesh. After conducting an effective exploratory research to gain initial idea and knowledge, the study proceeded further to draw a conclusion about the research topic. Through the convenience sample selection process, 100 samples were selected from the target population. The literature review elaborated and explained about the past and recent research works on the product warranty in different countries on different samples. The questionnaire consisted of 33 questions under eight key variables including Service Provider’s Accountability, Reliability of Product, Long Term Warranty, Short Term Warranty, Branded Product, Non-branded Product, Country of Origin and Risk Reliever. The regression analysis was used here for the analysis of the data. Finally it is concluded that six factors out of eight have an impact over purchase decision of the consumers of electronic products.
Factors affecting consumers preferences on fast food items in Bangladesh
(Journal of Applied Business Research (JABR), 2010-08) Ullah, G. M. Shafayet; Islam, Nazrul
Fast food industry is a high growing sector of Bangladesh. It is concerned with the tastes and habits of the people. The food-taking habit especially in fast food segment has been changing very fast over last decade among the people of Dhaka - the capital city of Bangladesh. The reasons could be attributed by the increase of awareness, growth of education, development of information technology, and expansion of television channels and print media in Bangladesh. Hence, this paper aims at identifying the preference factors of fast food consumers living in Dhaka city. This study was conducted among the university students who usually eat fast food at their leisure time. To conduct the study, a total of 250 respondents were interviewed with a structured questionnaire. Both descriptive and inferential statistics were used in analyzing the data. Multivariate analysis technique like factor analysis was performed to identify the preference factors of the fast food student-consumers of Bangladesh. Multiple regressions were run to identify the relationship between the factors identified and the overall preference of the consumers. Results show that the consumers give most importance on brand reputation of the food item followed by nearness to receive and accessibility, similarity of taste with previous experience, cost and quality of the food, discount and taste, cleanliness and hygiene, salesmanship and decoration, fat and cholesterol level, and self-service factors. This study suggests that the brand reputation, nearness and accessibility, similarity in taste, and cost and quality relationship should be emphasized to improve the attraction of the university students towards the fast food items in Bangladesh.
FACTORS AFFECTING CONSUMERS’ PREFERENCES ON FAST FOOD ITEMS IN BANGLADESH
(Eastern University, 2022-09-21) Islam, Dr. Nazrul; Ullah, G. M. Shafayet
Fast food industry is a high growing sector of Bangladesh. It is concerned with the tastes and habits of the people. The food-taking habit especially in fast food segment has been changing very fast over last decade among the people of Dhaka - the capital city of Bangladesh. The reasons could be attributed by the increase of awareness, growth of education, development of information technology, and expansion of television channels and print media in Bangladesh.Hence, this paper aims at identifying the preference factors of fast food consumers living in Dhaka city. This study was conducted among the university students who usually eat fast food at their leisure time. To conduct the study, a total of 250 respondents were interviewed with a structured questionnaire. Both descriptive and inferential statistics were used in analyzing the data. Multivariate analysis technique like factor analysis was performed to identify the preference factors of the fast food student-consumer of Bangladesh. Multiple regressions were run to identify the relationship between the factors identified and the overall preference of the consumers. Results show that the consumers give most importance on brand reputation of the food followed by nearness to receive and accessibility, similar taste with their previous experience, cost and quality relationship, discount and taste, cleanliness and hygiene,salesmanship and decoration, fat and cholesterol level, and self-service. This study suggests that the brand reputation, nearness and accessibility, similarity in taste, and cost and quality relationship should be emphasized to improve the attraction of the university students towards the fast food consumption in Bangladesh.
Factors influencing consumer service experience in private hospitals: a study from Bangladeshi perspective
(© 2011 Interdisciplinary Journal of Contemporary Research in Business (IJCRB), 2011-09) Ullah, G. M. Shafayet; Islam, Md. Rifayat
Private hospitals and clinics are privately managed organizations in which sick and injured persons are given medical or surgical treatments. A clinic usually provides treatments to non-resident patients, while a hospital provides the same for both resident & non-resident patients. Traditionally, healthcare has been an important activity of the government of Bangladesh since the British period and the trend continued after Bangladesh gained independence in 1971. During the early 1990’s, Bangladesh firmly committed itself to free market economy. As a result, the healthcare sector slowly began to attract greater attention of the private sector. Large segments of the population in developing countries are deprived of fundamental rights and one of which is access to basic health care. Bangladesh is no exception in this case. This study found out the factors that influence the service experience in private hospitals. Specific hypotheses were developed, information from the consumers of private hospitals was collected through structured questionnaire, data was analyzed through statistical tools and finally conclusions were drawn about the factors that influence the service experience in private hospitals. These findings will be helpful in understanding various aspects of consumers view point about the privatized health sector of Bangladesh which can be further improved.
Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
(© 2012 The IUP Journal of Brand Management, 2012-10-01) Ullah, G. M. Shafayet; Prince, Panuel Rozario
Fast Moving Consumer Goods (FMCG) sector is one of the largest sectors in the economy of Bangladesh. In the last few years, the FMCG industry in Bangladesh has experienced a dramatic growth; both qualitative and quantitative improvements have taken place in the consumer durables segment. FMCG in marketing means convenient and low involvement products like, salt, flours, pens, chocolates, etc. In recent years, the FMCG industry worldwide has experienced a difficult market condition. In some categories, formerly popular brands have either been deleted or squeezed between the category leaders and low-cost competitors. The study has identified eight primary factors that influence consumers’ purchase decision of FMCG products in Bangladesh. These factors are sales promotion, unavailability of brand, time constraint, in-store TVC, variety-seeking behavior, product features, end of aisle display and product convenience. This study recommends focusing on three important factors, i.e., sales promotion, time constraints and unavailability of brand to smoothen the progress of the FMCG industry in Bangladesh. The FMCG industry will find better development opportunities, if the findings of this study are used as an input in its strategic decision making.
Monitoring the consumer promotion of Maggi
(BRAC University, 9/4/2016) Ahmed, Rezwan; Ullah, G. M. Shafayet
Nestle Bangladesh Limited is one of the largest Multinational companies in our country. It has started its operation in Bangladesh in 1994. They are mostly in food, beverage and nutrition business. Under food category MAGGI is the biggest brand of NBL. Within a few years, MAGGI noodles become so popular in our country. For consecutive for years MAGGI Noodles was nominated for the ‘No 1 Snack Brand’ by Bangladesh Brand Forum. Comparing to other noodles brand, this brand has been able to build a loyal consumer base. Now MAGGI has almost 70% market share in the instant noodles category. MAGGI is right now the first choice of the mothers and the children. Its unique taste and quality made it possible that MAGGI has now become synonymous to noodles to the children. My internship report on the topic “Monitoring Consumer Promotion of MAGGI” has been completed in the marketing department of Nestlé Bangladesh Limited. My internship gave me valuable knowledge on the corporate structure and business development at one of the largest food and Beverage Company in Bangladesh. Moreover it gave me insight into the strategic and innovations that come to a product depending on the market. I was entrusted with the responsibility of promoting Maggi to the people of Bangladesh Being an intern in the ‘MAGGI Brand Team’ under Marketing function of Nestle Bangladesh Limited, I got the opportunity to observe the brand activity, its strengths, weaknesses and possibilities. As a student of marketing background, I was always wondering about the strength of the MAGGI brand in the market place. That’s what led me to relate the MAGGI Consumer promotional activities with the promotional theories. vii The report also included the tasks I have performed as an intern in the marketing team. The challenges I have face and the experienced I have gathered.
Practice of advertising theories by BRAC Bank SBU: planet credit card
(BRAC University, 7/24/2014) Khan, Mobasser Islam; Ullah, G. M. Shafayet
This is the internship report based on the three month long internship program that I had experienced in the Head Office of BRAC Bank Ltd. from 12 January to 10 April 2014 as a requirement of my BBA program Major in Marketing from BRAC University. SME Banking Division is a business division of BRAC Bank Limited that deals with Small and Medium sized Entrepreneurs involved in different types of business. SME banking division primarily provides loans to small and medium sized trading, manufacturing, service, agriculture, non-farm activities and agro-based industries located across the country. I prepared the internship report on based on secondary data and information. For this specific purpose I collected data and information from various sources like published materials such as the annual report, the training materials etc. I furnished the full contents of the report in several chapters. While discussing the different aspects and functions of the bank, priority has been given to depict the real situation as far as appraisal and management system of BRAC Bank Ltd. are concerned by employing the experience gathered during the internship program. BRAC Bank is a third generation bank in the growing banking sector of Bangladesh. As a part of my internship program I got a chance to work at this bank for a period of three months. During this period I have learned about this organization and its work environment, which inspire me to work on my topic.
Practice of advertising theories by Standard Chartered Bank (SCB) SBU: visa platinum credit card
(BRAC University, 7/25/2014) Hossain, Imran; Ullah, G. M. Shafayet
In this modern world, banks are playing a key role for the development of an economy. In Bangladesh it is not different in this case. Standard Chartered bank operating their business with the banking activities like consumer banking, wholesale banking, personal banking, global custodial service, international trade management, Global Institutional Banking, global electronic banking with us from 1948. Business opportunities day by day rising, new products and services come in every month. Need for data and information about different topics and issue is very essential for building and operating a business. Information plays a major role in all sector of a society, whether in social sector or business sector. For this reason SCB Bangladesh always try to think in a different way, which facilitates their existing customers to get their account related information and other products like loan in an easy way. After the completion of my BBA program I was placed in Standard Chartered Bank Bangladesh for the internship program under the guidance of my faculty advisor G.M. Shafayet Ullah. The duration of my organizational attachment was 3 months, starting from February 24, 2014 to May 23, 2014. For successful finishing of my BBA program, I needed to submit this report, which would include an overview of the Standard Chartered Bank, my job in SCB and the project Advertising Principal of Standard Chartered Bank .I was attached with and elaboration of the project I was supposed to conduct during the internship period. I was placed in the Mortgage Credit Control Unit of the SCB head office, under the direct supervision of Mr. Nazim Uddin, Manager of Mortgage Credit Control Unit of Standard Chartered Bank Bangladesh.
Practice of advertising theories by Standard Chartered Bank (SCB) SBU: visa signature credit card
(BRAC University, 7/24/2014) Hasan, Tawfiq; Ullah, G. M. Shafayet
In this modern world, banks are playing a vital role for the development of an economy. In Bangladesh it is not different. Standard Chartered bank operating their business with the banking activities like consumer banking, wholesale banking, personal banking, global custodial service, international trade management, Global Institutional Banking, global electronic banking with us from 1948. Business opportunities day by day rising, new products and services come in every month. Need for data and information about different topics and issue is very essential for building and operating a business. Information plays a major role in all sector of a society, whether in social sector or business sector. For this reason SCB Bangladesh always try to think in a different way, which facilitates their existing customers to get their account related information and other products like loan in an easy way. After the completion of my BBA program I was placed in Standard Chartered Bank Bangladesh for the internship program under the guidance of my faculty advisor G.M. Shafayet Ullah. The duration of my organizational attachment was 3 months, starting from 22nd, May 2013 to 22nd, August 2013. For successful finishing of my BBA program, I needed to submit this report, which would include an overview of the Standard Chartered Bank, My job in SCB and the project “Practice of Advertising Theories by Standard Chartered Bank Visa Signature Credit Card”. I was attached with and elaboration of the project I was supposed to conduct during the internship period. I was placed in the Human Resource department of the SCB head office, under the direct supervision of Mr. Amirul Mizan, HR Service Delivery Manager of Standard Chartered Bank Bangladesh.