Browsing by Author "Ullah, Anowar"

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Aligning Education with Market Demands: A Case Study of Marketing Graduates from Daffodil International University
(Scopus, 2024) Abir, Tanvir; Islam, Rakibul; Ullah, Anowar; Rahman, Siddiqur
This study conducted a comprehensive tracer analysis of 197 graduates from Daffodil International University’s Marketing bachelor program between 2019 and 2022. The main objective was to evaluate the program's alignment with labor market requirements and its effectiveness in equipping students with the necessary skills to navigate the complexities of the global market. A cross-sectional descriptive design was employed, utilizing a survey questionnaire as the primary data collection instrument. The target population consisted of graduates of the marketing program, selected through purposive sampling to ensure the inclusion of individuals with relevant experience. Data were analyzed using descriptive statistics to identify trends and percentages. Key findings revealed a significant gender disparity, with more male graduates than female, and high unemployment rates, which highlighted ongoing employment difficulties. While 75.5% of graduates affirmed the curriculum’s relevance to their professional roles, a gap was noted between the theoretical knowledge imparted and its practical application. The study suggests integrating comprehensive career preparation and extensive networking opportunities into the curriculum to mitigate employment barriers. Additionally, enhancing the curriculum to support entrepreneurial ventures is recommended. The findings emphasize the importance of ongoing curriculum revisions and the development of dynamic career support services to improve graduate employability and adapt to the evolving demands of the marketing profession. This research provides valuable insights for policymakers, curriculum developers, and educational researchers to enhance the relevance of higher education to the workforce, facilitating successful transitions into the labor market.
Aligning Education with Market Demands: A Case Study of Marketing Graduates from Daffodil International University
(Society for Research and Knowledge Management, 2024-08-15) Abir, Tanvir; Islam, Rakibul; Ullah, Anowar; Rahman, Siddiqur
This study conducted a comprehensive tracer analysis of 197 graduates from Daffodil International University’s Marketing bachelor program between 2019 and 2022. The main objective was to evaluate the program's alignment with labor market requirements and its effectiveness in equipping students with the necessary skills to navigate the complexities of the global market. A cross-sectional descriptive design was employed, utilizing a survey questionnaire as the primary data collection instrument. The target population consisted of graduates of the marketing program, selected through purposive sampling to ensure the inclusion of individuals with relevant experience. Data were analyzed using descriptive statistics to identify trends and percentages. Key findings revealed a significant gender disparity, with more male graduates than female, and high unemployment rates, which highlighted ongoing employment difficulties. While 75.5% of graduates affirmed the curriculum’s relevance to their professional roles, a gap was noted between the theoretical knowledge imparted and its practical application. The study suggests integrating comprehensive career preparation and extensive networking opportunities into the curriculum to mitigate employment barriers. Additionally, enhancing the curriculum to support entrepreneurial ventures is recommended. The findings emphasize the importance of ongoing curriculum revisions and the development of dynamic career support services to improve graduate employability and adapt to the evolving demands of the marketing profession. This research provides valuable insights for policymakers, curriculum developers, and educational researchers to enhance the relevance of higher education to the workforce, facilitating successful transitions into the labor market.
Does CSR Effect on Consumer Purchase Decision? A Study on University Students of Dhaka City in Bangladesh
(2015-02-15) Ullah, Anowar; Majumder, Jeta
Abstract: Corporate Social Responsibility (CSR) is the activities carried out by the corporations that not only contribute to society but also influence to purchase behavior of the consumers. But there are misconceptions about CSR and its effect on purchase behavior of the students. As this study concerns about CSR and its persuasion on students’ purchase behavior, exploratory research design was used. This study carried out based on students’ purchase behavior which is related with the awareness about CSR. The findings indicate that students, who are knowledgeable and aware about CSR, have favorable attitude and positive influence on their purchasing decisions.
Investigation on Inequality and Development of Wash Facilities Between Rural and Urban Areas in Bangladesh Using Ratio, Theil and Concentration Index Approach
(Daffodil International University, 22-12) Ullah, Anowar
This study aims to find out if Bangladesh has managed to reduce inequality between urban and rural populations in WASH (Water, Sanitation & Hygiene) services throughout the last decade. This study analyzed publicly available WASH data from Joint Monitoring Programme (JMP) website. Using Ratio, Theil Index, and Concentration Index methods, this study finds that the inequality between rural and urban areas in water and hygiene facilities has reduced throughout the last decade, but, has increased in sanitation facilities. Findings summarized that in both urban and rural areas, WASH services are more concentrated on advantaged than disadvantaged subgroups in society. This study found that there is still a high level of inequality between urban and rural areas in basic hygiene and sanitation services, and collaborative effort is needed to reduce that gap. This study also suggests more coordinated policy adaptation and implementation to ensure the availability of WASH services, especially for people living in informal settlements, remote areas, and socially vulnerable groups, to achieve SDG 6 and to create equal opportunity for all.