Browsing by Author "Tan, Cheng Ling"

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A Proposed Model for Embracing Digital Horizons: Exploring Patient-Centric Wearable Healthcare Technology
(Scopus, 2024-04-10) Yeo, Sook Fern; Tan, Cheng Ling; Lim, Kah Boon; Khan, Mohammad Tariqul Islam; Chelvarayan, Anushia; Ali, Mohd Helmi; Hendayani, Ratih
The aims of this study were to examine the influential factors on the intention to accept healthcare wearables among Malaysians. This study situates itself within the realm of technology acceptance, particularly focusing on healthcare wearables in Malaysia. The purpose of this study is in line with the Strategic Thrust in 11th Malaysia Plan to improve the well-being of all Malaysians regardless of socioeconomic background. Being the first of its kind, this study proposes a conceptual model to investigate the factors that influence patients’ acceptance to use healthcare wearables in a developing country, Malaysia. The findings of this study can be utilised by digital health wearables manufacturers, marketers, and health practitioners in developing better strategies to increase the patients’ acceptance to use this technology.
Assessing the Applicability and Reliability of the SOR Theory in the Healthcare Sector: A Comprehensive Review of Recent Research
(Scopus, 2024) Sivasothey, Janice Anne; Yeo, Sook Fern; Tan, Cheng Ling
The Stimulus-Organism-Response (SOR) theory, introduced by Mehrabian and Russell in 1974, has become a dominant theoretical model in the service industry to determine consumer behaviour. However, systematic reviews and meta-analyses of the theory are rare, and most research produces only empirical data. This research paper aims to compile and analyse research articles that have applied the SOR theory within the healthcare sector over the past five years to measure the model's effect and relevancy. The paper establishes a consistent method of compiling past papers from online databases, and only research papers cited under the SOR theory in the healthcare sector are analysed. The study finds that the SOR model is commonly used alongside other theories, such as Flow Theory and Theory of Reasoned Actions, and can be deemed generalizable to the service industry regardless of the industry. However, the paper has limitations, such as the overgeneralization of the collection of SOR papers without a specific scope, and future research could improve the results by carrying out a meta-analysis to further determine the overall model's reliability
Critical Insights of Nano-Based Pharmaceutical, Cosmeceutical and Nutraceutical Products: Empirical Evidence from the Consumption Values Perspective
(Elsevier, 2023-05-15) Goh, Choon Fu; Long, Chiau Ming; Fedelis, Nur Aisyah Humaira; Hamdan, Halimaton; Chuah, Soo Cheng; Yeo, Sook Fern; Tan, Cheng Ling; Wong, Tin Wui
Nanotechnology has received a widespread application recently in the development of pharmaceutical, cosmeceutical and nutraceutical (PCN) products through utilizing nanomaterials in the formulation and/or shaping of the finished products at nanoscale. This study investigates factors influencing Malaysia consumer decisions in nano-based PCN products purchase by consumption values theory (n = 181). The moderating effect of nano labelling on consumption decisions is examined. Nano labelling is found to strengthen the relationship between epistemic value and consumption decisions. The knowledge-based consumption decisions can be misled by inappropriate label information that has implications for policy makers and marketing practitioners.
Determinants of Online Game Player Loyalty Among Millennials
(Daffodil International University, 2022-01-20) Yeo, Sook Fern; Tan, Cheng Ling; Tan, Wei Sheng
Online game loyalty has become a concern for many companies and game developers since the high competition in the gaming industry. This study aims to determine the influencing factors of online game loyalty. The questionnaires were distributed to 350 respondents using a purposive sampling technique, but only 173 were usable for further analysis. The study finds that social, game challenge, price, and game design factors are the determinants affecting customers’ online game loyalty. The study findings contribute to everyone, such as game developers and marketers. Game developers need to consider these factors to create a competitive edge in this multi-million-dollar industry.
Digital Marketing Dynamics: Investigating Influential Factors in Consumer Purchase Behaviour
(Scopus, 2024-05-23) Lim, Kah Boon; Tan, Veronica Wan Juan; Yeo, Sook Fern; Tan, Cheng Ling
In today’s digital age, digital marketing has become an integral part of our daily lives. The internet, mobile applications, social media and other digital communication tools have become ubiquitous and are used by billions of people worldwide. This study aimed to investigate the factors that affect consumer purchase decisions in digital marketing. A set of self-administered questionnaires has been distributed to 166 respondents in Malaysia. The stimulus-organism-response (SOR) theory was employed in this study. The independent variables included in this study are email marketing, social media marketing, mobile marketing, online advertising, influencer marketing and trust plays as a moderating variable in the study. The findings of this study revealed that five out of eleven hypotheses were supported. Trust significantly showed a mediation effect on the relationship between mobile advertising and online advertising on purchase decisions. These findings contribute to Sustainable Development Goal 9 (Industry, Innovation, and Infrastructure) by providing inputs on digital marketing’s effects, which can relate to the advancements in technology and innovation within the marketing sector. This research offers important insights for individuals, marketers and employers. Digital marketing is a powerful tool that can help businesses reach a larger audience, even with a limited budget. Utilising digital marketing tools like online advertising provides a valuable opportunity to strengthen online visibility, target the right audience, boost exposure and improve business outcomes.
External Knowledge Sourcing, Organizational Ambidexterity and Manufacturing Performance
(Emerald Publishing Limited, 2023-06-26) Cheah, Seng Cheong; Tan, Cheng Ling
Purpose – This study intends to examine the relationships between external knowledge sourcing (EKS), organizational ambidexterity (OA), and manufacturing performance (MP) in the context of large manufacturing firms within a dynamic environment setting. The research framework and derived hypotheses are grounded in the knowledge-based view (KBV) and dynamic capability (DC) theories. Design/methodology/approach – A self-administered online survey was used in this study to gather data. Respondents were the operation leaders representing large manufacturing firms. The collected data were screened for invalid responses, and hypotheses were tested using structural equation modeling. Findings – The study reveals that OA and EKS play key roles in achieving a better MP. Likewise, OA also mediates the relationship between EKS and MP. Research limitations/implications – Cross-sectional data were collected from large manufacturing firms within five focus sectors in Malaysia. A similar study can be conducted with more sectors of different contexts to confirm the findings. Practical implications – Knowledge is critical for the firm to react to environmental dynamism, and the ability to manage it ambidextrously will enable the firm to enhance its performance. Originality/value – This study offers empirical insights from the perspective of the large manufacturing firms in Malaysia, which are undergoing an Industrial Revolution 4.0 (IR4.0) transformation. This study bridges the knowledge gap by revealing the value that EKS can facilitate MP, exploring OA as the prevalent factor and demonstrating how KBV and DC can be applied in this study. Keywords External knowledge sourcing, Organizational ambidexterity, Manufacturing performance, Large manufacturing firm, Industry 4.0 Paper type Research paper
Factors Influencing Organic Food Purchase Decision
(Scopus, 22-01-21) Yeo, Sook Fern; Tan, Cheng Ling; Tseng, Ming-Lang; Tam, Steven; San, Weng Kuan
Purpose – In recent years, consumers today recognise organic foods as high-quality products which can benefit them in various aspects. The tendency to switch consumption behaviours from conventional to ecological food products or organic food has largely been due to the claims that organic crops are grown in ecofriendly and sustainable environments. Thus, the study highlighted unique results on young consumers’ purchasing intentions from a new perspective. The paper aims to investigate the factors influencing consumers’ purchase decision towards organic food, particularly amongst Generation Y consumers. Design/methodology/approach – The underlying fuzzy set theory is employed to handle the fuzziness of consumers’ perceptions since the attributes are usually expressed in linguistic preferences. Overall, the study focussed on five important aspects – health consciousness, environmental concern, social influencing and ethical concern – that also include twenty criteria that had been identified and introduced after a thorough review of related literature. Findings – The results reveal that the most important criteria in the selected firm are environment protection, chemical instrument, buying attitude and animal testing. In comparison, the cause group includes criteria such as environment protection, natural food and support for training programmes, whilst the effect group includes production practices, monitoring protections and ethically produced food. Research limitations/implications – The sample collection from the study focussed on Generation Y consumers who consume organic food in Malaysia. This could lead to the limitation towards external generalisability. The study will provide numerous advantages to the communities. The policy maker should develop a proper marketing strategy to promote organic food as food that is healthier, better in nutrition and safer for society.
Just a click away: continuance intention for mobile branded apps
(2024-03-04) Yeo, Sook Fern; Tan, Cheng Ling; Boon Lim, Kah; Jie Sum, Jun
Branded applications have lately piqued the attention of a growing number of businesses looking to connect with and meet the needs of their target customers. This study aims to examine the factors influencing consumers' continuance intention towards the mobile branded apps. The participants were recruited over an online survey questionnaire using a cross-sectional study. It was found that perceived usefulness, perceived ease of use, and trust influence the continuance intention towards the mobile branded apps. Surprisingly, perceived enjoyment and information quality do not significantly affect the continuance intention towards the mobile branded apps. The results of the importance-performance matrix analysis (IPMA) demonstrated that both the importance and performance of perceived usefulness played a significant role in consumer continuance intention for mobile branded apps. This study adds to the existing body of knowledge on mobile applications by presenting thorough practical consequences that highlight the continued usage of social mobile applications.
Newly Outbreak of Nipah Virus: Epidemiology, Symptoms, Transmission, Diagnostic Testing, Treatment, and Global Health Concern
(Emerald Publishing Limited, 2023-02-03) Tan, Cheng Ling; Tei, Zhongkai; Yeo, Sook Fern; Lai, Kee-Hung; Kumar, Ajay; Chung, Leanne
Purpose Digital transformation (DT) in the semiconductor industry goes beyond traditional business operations and supply chain management (OSCM) to the digital world. Despite significant developments in recent years, blockchain implementations for OSCM remain relatively underdeveloped in the semiconductor industry. Therefore, this research aims to examine the relationships between blockchain visibility, supply chain integration (SCI) and supply chain performance (SCP) in the era of DT in Malaysia's semiconductor industry to shed light on this emerging area. Design/methodology/approach A convenience sampling of 71 operations and supply chain managers attached to semiconductor manufacturing firms in Malaysia were invited to participate in a survey. In assessing blockchain visibility within the industry, key terms namely business intelligence gathering, information exchange, information technology (IT) and knowledge of asset status, were conceptualised from the literature review. The questionnaires developed to collect data were validated by industry and academic experts. Findings The results from the analysis confirmed that SCI mediates the link between blockchain visibility (information exchange, business intelligence gathering and knowledge asset status) and SCP. Likewise, the importance-performance matrix analysis (IPMA) outcomes revealed that IT played a minor role. The results suggested that semiconductor manufacturers should pay less attention to IT since this was identified as having the least priority towards improvement. Practical implications The outcomes from this research enable policymakers to strategise and integrate blockchain technology in the era of DT to ensure sustainable SCM in the semiconductor industry in Malaysia. Originality/value The research bridge the knowledge gap by revealing the value that blockchain visibility can facilitate SCP and explore SCI as the prevailing factor and demonstrates how Resource-Based Theory and Network Theory can be applied in this study.
Nexus Among Blockchain Visibility, Supply Chain Integration and Supply Chain Performance in the Digital Transformation Era
(Emerald Publishing Limited, 2023-02-03) Tan, Cheng Ling; Tei, Zhongkai; Yeo, Sook Fern; Lai, Kee-Hung; Chung, Leanne
Purpose Digital transformation (DT) in the semiconductor industry goes beyond traditional business operations and supply chain management (OSCM) to the digital world. Despite significant developments in recent years, blockchain implementations for OSCM remain relatively underdeveloped in the semiconductor industry. Therefore, this research aims to examine the relationships between blockchain visibility, supply chain integration (SCI) and supply chain performance (SCP) in the era of DT in Malaysia's semiconductor industry to shed light on this emerging area. Design/methodology/approach A convenience sampling of 71 operations and supply chain managers attached to semiconductor manufacturing firms in Malaysia were invited to participate in a survey. In assessing blockchain visibility within the industry, key terms namely business intelligence gathering, information exchange, information technology (IT) and knowledge of asset status, were conceptualised from the literature review. The questionnaires developed to collect data were validated by industry and academic experts. Findings The results from the analysis confirmed that SCI mediates the link between blockchain visibility (information exchange, business intelligence gathering and knowledge asset status) and SCP. Likewise, the importance-performance matrix analysis (IPMA) outcomes revealed that IT played a minor role. The results suggested that semiconductor manufacturers should pay less attention to IT since this was identified as having the least priority towards improvement. Practical implications The outcomes from this research enable policymakers to strategise and integrate blockchain technology in the era of DT to ensure sustainable SCM in the semiconductor industry in Malaysia. Originality/value The research bridge the knowledge gap by revealing the value that blockchain visibility can facilitate SCP and explore SCI as the prevailing factor and demonstrates how Resource-Based Theory and Network Theory can be applied in this study.
Organizational-Based Resources as Determinants of Nurses' Job Performance in Malaysia
(Daffodil International University, 2022-07-30) Nasurdin, Aizzat Mohd; Tan, Cheng Ling
In a healthcare setting, nurses are the majority of healthcare specialists, thus making their job performance the key determinant of patient’s care quality. Given the rising number of patients being admitted to public hospitals and the increasing demands imposed by patients and their higher expectations, the need to further improve nurses' performance and quality of service delivery becomes imperative. The Conservation of Resources (COR) theory is used to investigate the influence of human resource management methods (HRMPs), which represent organizational-based resources (in the form of participation and compensation) on nurses’ job performance (task performance and contextual performance) with motivation as the mediator. Partial Least Squares (PLS) technique was used to analyse the data collected from 354 nurses attached with Malaysian public hospitals. The results disclosed that both HRMPs have direct and positive effects on motivation. Similarly, motivation mediated the link between involvement and compensation with task and contextual performance. Similarly, motivation mediated the link between involvement and compensation with task and contextual performance. This study has offered a vital recommendation to the nurse supervisors to motivate the nurses by giving more prospects for them to engage in making decisions and participating in hospital affairs.
Roles of top management support and compatibility in big data predictive analytics for supply chain collaboration and supply chain performance
(Scopus, 2024-02) Shafique, Muhammad Noman; Yeo, Sook Fern; Tan, Cheng Ling
With the global digitalisation, big data has received growing attention from academicians and practitioners. However, only a few empirical studies examined the benefits of big data predictive analytics (BDPA) and its influence on supply chain collaboration (SCC) and supply chain performance (SCP). Addressing the identified gaps of the implementation of organisational information processing theory (OIPT), the current study provided the foundation to develop a conceptual framework. All relevant data were collected from 197 employees in the Chinese logistics industry. Partial least squares–structural equation modelling technique was performed. The obtained empirical results supported top management support and compatibility as critical factors for the adoption of BDPA. Moreover, BDPA exhibited positive influence on SCC and SCP. Additionally, SCC mediated the relationship between BDPA and SCP. This study presented significant theoretical contributions and provided guidelines that can benefit policymakers and organisations in the efforts of implementing BDPA for enhanced SCP. After all, improving SCP would benefit customers and the society in the case of reduction and wastage of resources.
Roles of Top Management Support and Compatibility in Big Data Predictive Analytics for Supply Chain Collaboration and Supply Chain Performance
(Elsevier, 2024-02-15) Shafique, Muhammad Noman; Yeo, Sook Fern; Tan, Cheng Ling
With the global digitalisation, big data has received growing attention from academicians and practitioners. However, only a few empirical studies examined the benefits of big data predictive analytics (BDPA) and its influence on supply chain collaboration (SCC) and supply chain performance (SCP). Addressing the identified gaps of the implementation of organisational information processing theory (OIPT), the current study provided the foundation to develop a conceptual framework. All relevant data were collected from 197 employees in the Chinese logistics industry. Partial least squares–structural equation modelling technique was performed. The obtained empirical results supported top management support and compatibility as critical factors for the adoption of BDPA. Moreover, BDPA exhibited positive influence on SCC and SCP. Additionally, SCC mediated the relationship between BDPA and SCP. This study presented significant theoretical contributions and provided guidelines that can benefit policymakers and organisations in the efforts of implementing BDPA for enhanced SCP. After all, improving SCP would benefit customers and the society in the case of reduction and wastage of resources.
Rookie Independent Directors and Agency Costs: Evidence from Chinese Listed Firms
(Elsevier, 2024-10-12) Khidmat, Waqas Bin; Ashraf, Nadia; Yeo, Sook Fern; Tan, Cheng Ling; Shafique, Muhammad Noman
This study investigates the impact of rookie independent directors (RIDs) on agency costs. Utilizing a sample of Chinese listed firms, we employ panel ordinary least square estimations. Our findings reveal that increased RIDs is positively associated with agency costs, suggesting that rookie independent directors may exacerbate agency conflicts within Chinese firms. Also, qualified financial institutional investors and gender diversity within the board composition mitigate the positive effect of RIDs on agency costs. Overall, our study contributes to understanding corporate governance dynamics in Chinese listed firms by shedding light on the nuanced relationship between rookie independent directors and agency costs.
Rookie independent directors and agency costs: Evidence from Chinese listed firms
(Scopus, 2024-10-30) Khidmat, Waqas Bin; Ashraf, Nadia; Yeo, Sook Fern; Tan, Cheng Ling; Shafique, Muhammad Noman
This study investigates the impact of rookie independent directors (RIDs) on agency costs. Utilizing a sample of Chinese listed firms, we employ panel ordinary least square estimations. Our findings reveal that increased RIDs is positively associated with agency costs, suggesting that rookie independent directors may exacerbate agency conflicts within Chinese firms. Also, qualified financial institutional investors and gender diversity within the board composition mitigate the positive effect of RIDs on agency costs. Overall, our study contributes to understanding corporate governance dynamics in Chinese listed firms by shedding light on the nuanced relationship between rookie independent directors and agency costs.
Supplements Purchase Intention
(Daffodil International University, 2022-12-07) Yeo, Sook Fern; Tan, Cheng Ling; Leong, Irene Yoke Chu; Then, Yu Jian
Purpose – This study aims to investigate the factors that influence young consumers’ purchase intention towards dietary supplements (DS) in Malaysia. Design/methodology/approach – The supplement industry in Malaysia has been growing rapidly recently due to a paradigm shift in healthcare management, from curative to prevention. Thus, it has sparked interest to conduct a study on the factors that influence young consumers’ purchase intentions towards DS. With a response rate of 74.5%, a survey questionnaire was used to elicit data from 149 Gen-Y respondents who consume supplements on a regular basis. Findings – The results revealed that the influencing factors towards purchase decisions among these Gen-Y respondents aged between 17 and 25 are based on product knowledge and product quality. The implications of these findings and directions for future research are outlined at the end of this paper. Originality/value – This study offers empirical insights from the perspective of an emerging digital economy on the factors that influence young consumers’ purchase intentions towards DS in Malaysia. Keywords Young consumers, Supplements, Purchase intention, Health consciousness, Malaysia
Supplements Purchase Intention: Young Consumer's Perspective
(Emerald Publishing Limited, 2023-05-30) Yeo, Sook Fern; Tan, Cheng Ling; Leong, Irene Yoke Chu; Palmucci, Dario Natale; Then, Yu Jian
Purpose This study aims to investigate the factors that influence young consumers' purchase intention towards dietary supplements (DS) in Malaysia. Design/methodology/approach The supplement industry in Malaysia has been growing rapidly recently due to a paradigm shift in healthcare management, from curative to prevention. Thus, it has sparked interest to conduct a study on the factors that influence young consumers' purchase intentions towards DS. With a response rate of 74.5%, a survey questionnaire was used to elicit data from 149 Gen-Y respondents who consume supplements on a regular basis. Findings The results revealed that the influencing factors towards purchase decisions among these Gen-Y respondents aged between 17 and 25 are based on product knowledge and product quality. The implications of these findings and directions for future research are outlined at the end of this paper. Originality/value This study offers empirical insights from the perspective of an emerging digital economy on the factors that influence young consumers' purchase intentions towards DS in Malaysia.
Supplier Selection Criteria Using Analytical Hierarchy Process (AHP)-Based Approach: A Study in Refractory Materials Manufacturers
(Emerald Publishing Limited, 2023-05-29) Lin, Gu-Hong; Chuang, Cheng-An; Tan, Cheng Ling; Yeo, Sook Fern; Wu, Fan-Yi
Purpose Refractory materials are now used in all major industries that demand high-temperature resistance, including petrochemicals, steel, cement and aviation. Businesses must decrease operating costs, enhance product technology, sell well and manage corporate risks in decision-making, notably supplier selection, to be more competitive. The study aims to determine the key criteria and factors of supplier selection and to evaluate the importance of the key factor of the supplier selection criteria for the refractory materials manufacturers in Taiwan. Design/methodology/approach Analytical hierarchy process (AHP) is used to rank these factors for the decision maker. The AHP method is suitable for verifying refractory supplier selection criteria and providing references. The weighted loss scores for each supplier are then determined using the relative importance as the weights. Supplier selection criteria are ranked using their aggregate weighted loss scores. The provider with the lowest loss score should be chosen. Findings Product quality is the most significant of the five criteria: product quality, production technology, logistics capacity, service capability and supplier background. Professionalism is the most significant aspect of product quality, whereas equipment and capacity are vital in manufacturing techniques. The studies also show that the delivery rate is essential for logistics and service capabilities. Practical implications This research has important implications for refractory suppliers in promptly fine-tuning the production and service to enhance customer satisfaction, which is key to business sustainability. Originality/value The application of an AHP technique to a real-world industrial issue is what makes this research unique. This research addressed one of the most critical topics in supply chain operations by offering better judgement for supplier selection via the use of suitable quantitative methodologies.
The impact of perceived risk of online takeout packaging and the moderating role of educational level
(Daffodil International University, 2023) Guo, Meiwen; Wu, Liang; Tan, Cheng Ling; Cheah, Jun-Hwa; Aziz, Yuhanis Abdul; Peng, Jianping; Chiu, Chun-Hung; Ren, Rongwei
With the rapid development of e-commerce and the impact of COVID-19, online takeout has become the first choice of more and more consumers. Previous research has indicated that food packaging is of great significance to marketing performance, yet very little is known about the mechanisms through which food packaging pollution risk affects online takeout consumption. This study proposes an expanded model of the Theory of Planned Behavior (TPB) by incorporating the Concept of Perceived Risk (CPR) to analyze the mechanism of consumers’ packaging pollution risk perception (PPRP) on their purchasing intention toward online takeout. Online survey was performed to collect data from 336 valid respondents in China, which was analyzed using structural equation modeling. The research findings verify the effectiveness of the TPB in the context of Chinese online takeout. Notably, the PPRP of online takeout was found to have a significant negative impact on consumers’ attitudes, subjective norms, and perceived behavioral control (PBC). It was also confirmed that consumers’ attitudes, subjective norms, and PBC regarding online takeout partially mediate the negative relationship between PPRP and purchase intention. In addition, the findings corroborate the granular nuances among three groups concerning consumers’ education level. The results do not only provide suggestions to the online takeout industry but also contribute theoretical value and practical significance for the improvement of sustainable food consumption.