Browsing by Author "Salam, Monalisa"

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Internal Marketing: A Strategic Tool to Achieve Inter-functional Co-ordination in the Context of a Manufacturer of Industrial Equipment
(Daffodil International University, 2008-01-01) Minar, Tanvir Ahmed; Sarwari, Sara; Salam, Monalisa
The Internal Marketing concept came into existence nearly two decades ago in the academic arena. Since then different authors viewed IM from different perspective and proposed it as a comprehensive tool to achieve customer satisfaction. The basic idea was to formulate a marketing program inside the organizational boundary that compliment external marketing and enhances the chance of success. . In this paper efforts have been made to explore and evaluate the aspects of internal marketing in the context of an industrial equipment manufacturer *and its role in establishing inter-functional coordination in terms of people, process and work environment. In this regard, analysis has been conducted by using interviews and participant observation. This research came up with the conclusion that applying Internal Marketing concept could bring about significant improvements in developing inter-functional co-ordination to overcome several crucial issues that the organization is currently confronting in strengthening its inter-functional integrity and understanding.
The Practice of CSR: A Study on Telecommunication Industry In Bangladesh
(Eastern University, 2009-01-01) Huq, Eliza; Salam, Monalisa
Corporate Social Responsibility (CSR) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment in all aspects of their operations. This is a research paper aimed at Gaining insights about the practice of CSR by mobile phone operators in Bangladesh. Data were collected from 4 operators through in-depth interview With selected personnel. Non probability sampling method, namely ;judgmental Sampling was used for the study, The main findings of the study indicate that all the companies hold similar views regarding CSR and it is found that all the sampled companies think CSR is linked with protection of human rights, Protection of environment and community involvements. Although theoretically CSR is linked with protection of employee rights, maintaining relations with Suppliers and having proper monitoring system, companies are nof certain about the linkage.