Browsing by Author "Saha, Durjoy"

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    Analysis of Digital Marketing Strategy A Study on bKash Limited
    (Daffodil International University, 2025-12-28) Saha, Durjoy
    This report, titled “Analysis of Digital Marketing Strategy – A Study on bKash Limited,” has been prepared as part of the internship requirement of the BBA in Management program. The report aims to analyze the marketing strategy of bKash Limited, with a special focus on its digital marketing initiatives, and to understand how these strategies help the organization maintain its leadership in the competitive mobile financial services industry of Bangladesh. The study adopts a structured approach. The first chapter outlines the background, objectives, methodology, scope, and limitations of the study. The second chapter provides a detailed company profile of bKash Limited, covering its history, organizational structure, vision, mission, and operational features. The third chapter introduces theoretical concepts of marketing strategy to establish an academic foundation. The fourth chapter reflects on my internship experience, skills developed, and professional exposure. Chapter five presents an analysis of bKash’s digital marketing strategies with a comparative review of fintech service features in the industry. Chapter six introduces a survey-based study on Bangla Natok (drama) viewing habits in Bangladesh, offering insights into consumer behavior in the digital entertainment ecosystem. The final chapter highlights major findings, provides recommendations, and concludes with key reflections. Overall, the report provides a balanced view of theoretical knowledge and practical experience. The analysis demonstrates that bKash has strategically adopted digital marketing to strengthen its customer base, expand financial inclusion, and adapt to changing consumer behaviors. The survey findings further reveal patterns in media consumption that reflect broader shifts in digital engagement among Bangladeshi audiences.
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    Medbot- Design and Development of Medical Robot for Healthcare Digitalization
    (AIUB Journal of Science and Engineering (AJSE), 2023-05-08) Saha, Arajit; Bhuiyan, Md. Mahadi Hasan; Saha, Durjoy; Sara, Sumayea Alam; Zishan, Md. Saniat Rahman
    The main goal of this paper is to make a multifunctional robot along with a database management system named “MEDBOT”. That will reduce the problem of spreading any viral or infectious disease by maintaining social distance. A robot is designed and implemented will replace the ordinary system in the medical sector in a digital way with fewer life risks. Being a multifunctional robot, it can perform as a receptionist, entertainer, nurse, cleaner, and deliveryman. As a nurse, it will check a patient’s temperature, Heart Rate, Oxygen Saturation, and Heart condition in a contactless way. Furthermore, these vitals are easily stored in its database system. These vitals are broadcast on the device’s display and server, where the doctor can quickly monitor them in real-time. A mobile application-based remote-control system is equipped in this robot to control it remotely. Moreover, a disinfecting system and UV-C light are used for sterilizing purposes. The previously invented medical robot can perform one or two tasks, but a revolutionary change will come into the medical sector by making this robot. At last, it can be said that the ‘Medbot’ can reduce infectious disease, save time moreover digitalize the medical industry by doing these works. Finally, building a digital Bangladesh, it will work along with the medical sector as a warrior.