Browsing by Author "Redwanuzzaman, Dr. Md."

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Determinants of Garment Owners’ Perception in Selection of Banks: Evidence from Bangladesh
(Faculty of Business Studies, BUFT, 2021-08-01) Redwanuzzaman, Dr. Md.; Hossain, Md. Kamal; Rana, Masud
Purpose: This study aims to provide bank management in the banking industry with a useful insight into the bank selection determinants of a profitable major segment of garment owners. It is motivated by the need to address the limitations of the studies in this field. Methodology: Exploratory factor analysis has been employed to examine a sample of 176 garment owners as respondents in the capital of Dhaka and its outskirts of the citychosen from selected commercial banks using a convenience sampling method. The respondents are reached by employing prior appointments withthe designed questionnaire at the various bank’s premises, garment owner’s offices, and their homes. Respondent's feedback is analyzed and presented through the Factor analysis, Multiple Regression Analysis, and ANOVA One-way Test. Findings: The research finding showed that “Promises and guarantees made by the bank” “Price offering (incl. terms and conditions)”, and “Range of services and their features” are very important three factors for the garment owners in Bangladesh. Limitations: The study focuses only on some commercial banks ignoring all other types of banks operating in Bangladesh. Practical Implications: The study has made recommendations to understand the banking behavior in identifying the appropriate marketing strategies needed to attract new customers and retain the existing profitable major segment of garment owners. Originality: The findings of the study clearly showed and explained the concern of how garment owners, a profitable major segment for banks, choose their banks other than the customer as a whole.
The Extended Components of Service Marketing Mix and Its Effects on Garment Customer Satisfaction in Banks
(Faculty of Business Studies, BUFT, 2022-08-01) Redwanuzzaman, Dr. Md.
Purpose: The only objective of this research is to look at how extended components of the marketing mix in commercial banks affect garment customer satisfaction in Bangladesh. Methodology: A descriptive research approach was used to conduct the study. Hypotheses derived from a conceptual framework were also put to the test to see if the effects of extended marketing mix components on garment customer satisfaction could be proven. A constructed questionnaire was employed in the survey section of the analysis to execute a simple random sampling technique over 196 respondents who were garment customers. The hypotheses were tested using correlation and regression analysis in this study. Findings: The findings showed that the latent variables under the construct factor- ‗Process‘ is very influential driver of the extended components of the marketing mix and acts as a significant instrument along with other extracted variables to garment customer satisfaction for the commercial banks in Bangladesh. Practical Implications: The findings would clearly help bank management with a clearer understanding about the important attributes of the extended components of marketing mix of banks and their effects to develop more precise marketing strategies needed to increase more satisfaction for the profitable segment of garment customers. Originality: This is one of the pioneer studies in this field, to the best of the authors' knowledge, to find out congruent attributes of extended components of marketing mix in rendering bank services to garment customers‘ satisfaction. Limitations: The study focuses only some commercial banks ignoring all other types of banks operating in Bangladesh.